5 Ways Law Firms Can Improve Their Business

For people who own a law firm, expanding business opportunities and building a continuous client base are essential to ongoing success. That’s why understanding the best marketing tools for legal firms is essential to growth. Today’s advances in media platforms have opened up a world of opportunities for law firms to reach potential new clients in ways that previous directories fell short of making a lasting impact such as the old telephone directories which were impersonal and costly to maintain.

However, unlike other types of consumer-based service companies, law firms walk a unique line between showing their ability to have confidentiality and etiquette and business growth. The good news is there are many ways law firms can build a continuous flow of new clients while nurturing their present base of clients There are five solid ways that law firms can expand their client base.

Client Referrals

Out of all the ways a law firm can generate business, referrals are by far the best way to expand. One of the reasons for this is that the trust of both the law firm and the client starts at a stronger baseline because the new client is coming to the firm at the recommendation of someone they know and trust enough to take their advice. That is why most lawyers work very hard to establish long-term relationships with their clients in ways that are built on respect and concern for their clients while being certain they are at the top of their game with legal remedies.

This should include hiring personable top legal aids to ensure they have the foremost knowledge of emerging case law for their client’s needs all while offering great support skills for the firm's clients.

Attorney Referrals 

Getting client referrals from other lawyers offers a vital flow of new clients for law firms. No law firm can specialize in all types of legal needs which is why networking and building a strong coalition of partnering law firms can be a powerful reciprocal tool for continuous growth. This is often best created through attorney professional clubs such as the American Bar Association’s groups.

Online Tools

Today over 90% of Americans use the Internet and nearly 82% of them use the Internet to search for the goods and services they need. That is why building a strong internet presence is considered one of the most essential tools for law firms who wish to grow and expand. One of the biggest tools to help attract people who are searching the internet for an attorney is online legal referral portals.

In addition to online referral platforms cloud services are an excellent way for law firms to manage their documents and business. Cloud services for law firms can be a huge boon, especially for larger firms with more cases and clients as the documents can all be neatly stored and searched for through said cloud services.

Advertising 

Advertising a law firm has always been a great way to build a clientele. This includes using print, online as well as radio, television, and billboard media venues to expand a client base. These outlets often hit large markets of people. Law firms should be certain to utilize media outlets that have a strong local base to ensure the right audience is getting the message. Generic audiences only work if they are located in a target area that the firm services.

Social Media 

Savvy law firms use social media to enhance their outreach to potential new clients. This usually starts by creating a powerful law firm website that outlines what the company offers and what each lawyer’s legal expertise is. This should also feature information on how many years of experience the firm has in dealing with specific types of legal cases.

Conclusion

Once a well-designed interactive website is created expanding the firm’s social media imprint allows potential clients to always refer back to the firm's website for more information. Having a social media presence on platforms such as Facebook and Twitter helps generate a great place for updates on case law, announcing new services, and giving legal tidbits that can lead to a greater inquiry from the public.