5 Tips to Boost Your App’s Use: Advice for Startup Apps

by Rob Stephen getaprogrammer

While apps have become an essential tool for businesses now to survive in the market, most of the companies are challenged with user acquisition strategies. So, through this article, we’ve thought of showing some feasible ways to increase an app’s usages over time.

Studies about the mobile app development and its market have revealed that the cost of acquiring is a new user or customer is much higher than retaining an old one or invoking repeat purchases. Apparently, the fact is increasing the use of their apps is a great way for businesses to thrive in this digitised era and keep a consistent stream of income flowing by keeping back all the existing customers. However, not every app is of the kind that users resort to every time they are in need. Most lose their charm sooner because they don’t have any new thing to offer, nor in appearance neither in terms of features.

Here is quick wrap up of all the major tactics that you as a app owner need to know and ask your hired mobile app development company in Australia to make sure users stay and increase the app’s use.

Making registration a compulsory part

Many might think that asking users to register is letting them come under some obligations, it actually boosts usages. On receiving the details of users through registration, i.e. names, location, contact numbers and ids, you get an opportunity to introduce your offers, new product launch, services added to them personally. Treating customers in a personalised way generates a sense of connection with the brand and hence, creates a trust in the brand.

Perfect and flawless onboarding experience

Most app businesses skip away from this and think any great app with interesting features, graphic, UI elements, etc. will do fine in retaining the users. The thing is users decide whether to stay or not right at their first experience in the app, i.e. during onboard. So, instead of perplexing users with instructions, guides, tutorials, educate them on the benefits of using the app. Show them how to use the app with gamification, actionable or interactive guides.

Let users earn rewards

One way to make users feel valued and encourage them to stay is offering them rewards, loyalty points, customised offers, and repurchase benefits. Providing such specific offers to users means appreciating their loyalty and thus a most effective way to seize the users.

Make speed as the app’s vital feature

People have become anxious nowadays and are more accustomed to getting everything with the tap of a button. A cab can be there to pick them with a tap on “Ride” button, food or goods can be delivered with “Order Now”. So, make speed as a feature in your app. The faster it helps users to get what they want, the fewer people will abandon it.

All these explain how you should be moulding your app to retain a maximum number of users and keep them glued. While most app businesses focus on luring users with new feature updates, improvised look or new deals, emphasising on these are the first thing to build a consistent userbase and keep them engaged.

Rob Stephen is one of the best app developers in Sydney, who works for Envertis, a time-worn app development company in Australia offering feasible app solutions for a range of industries, including retail, wellness, media & entertainment, travel, education and gaming.