5 Things to Look for When Hiring Event Marketing Companies

by Kevin Smith Author

From tablecloths to audiovisual equipment, planning an event is an enormous undertaking. You could do it yourself and likely become overwhelmed with all the tasks about to fall in your lap. Or, you could start speaking with event marketing companies that can not only put together a great event but also help achieve your specific goals - such as boosting brand awareness, increasing sales, or simply delivering a message.

1. A Portfolio That Matches Your Vision

Just because an event company is skilled doesn't mean it's right for your needs. That's why as you search for an agency to make your vision a reality, you want to look through their portfolio. You're looking at the agency's work and ensuring they've previously executed events similar to what you want. It's not ideal to pair with a wedding agency when you're planning a corporate or other brand recognition event.

2. Great Problem-Solving Skills

Each event poses a unique set of challenges. This is a given, but the more important element is how your chosen agency will overcome these obstacles. The best planning agencies - and staff - anticipate hurdles before they arise and have a contingency plan ready for execution. It's best to identify potential hazards at the beginning and brainstorm measures for handling them.

3. Second-to-None Communication

It goes without saying, but coordinating an event - any event - demands superior communication skills. This is necessary to ensure your peace of mind and facilitate the decision-making process.

How can you know if an agency respects communication? Begin taking notes the first moment you make contact. This is a sound indication of how events will unfold once the agency is in full planning mode for you. If staff ask questions, listen to your ideas, and politely make suggestions, you know you're in good hands. But if they don't respond, or simply dismiss your ideas, it will be difficult for your event to flourish the way you desire.

4. A Creative Frame of Mind

Part of a planning agency's job is to deliver creative solutions for your event. This means the planners you speak with should present you with new ideas that adhere to your theme's goal but also push the envelope in a subtle, exciting way. And when your ideas meld with those of the event planners, you should see areas in the event lifecycle that can be improved and how to implement those improvements.

5. Guidance from Start to Finish

You need to be aware of every detail that comprises your event, from the appearance of invitations to thank you gifts for guests. Without this guidance, you'll have no idea what to expect from your event, and that's a recipe for disaster. But with it, you'll gain first-hand knowledge of how your event will look, what the guest experience will be like, and where your money is being spent. In other words, you'll be included at all junctures.

Planning an event is no small undertaking, especially when you want to make a positive impact on attendees. That's why you need a professional agency with both poise and experience. We have previously worked with household brands like Audi and Rolls Royce. Backed by our expertise, your event will go off without a hitch. Contact King Sixteen today and put your next event in motion.