5 SEO Blunders You Shouldn’t Repeat in 2020

Now it has become clear that black hat tricks are no longer accepted. Most SEO experts believe that they are exercising white hat SEO tricks, sometimes, grey.  If your SEO experts are also boasting of practicing white hat SEO, then let them learn that some white hat strategies can also have a negative impact on your SEO performance. Only a few days are left for this year. This is high time you should shake off the myths and adapt the reality for the betterment of your business in 2020. You need to know what the best SEO Company in Australia is doing. Well, an established and renowned company will always try to avoid certain white hat strategies, which are harmful to the organic ranking. 

When the same SEO strategy is used for different clients with different business goals, this is called assembly line strategy Many SEO services are following this to put less effort and time.  In this context, it is important to note that every business is unique. To get a better ranking, the real essence of the business should be captured and projected before the right audience.  Only then, success will come. Therefore, you should ensure what your SEO providers are doing. If they are following the Assembly line strategy, then ask them to employ a “task-based” strategy. This strategy focuses on the unique nature and requirements of a business. 

Performance drops are likely to happen with algorithm updates. But it doesn’t mean that algorithm updates are always the reason behind performance drops. There are many other reasons that might be working behind such a drop. Some common reasons behind the drop in performance include:

It is highly recommended to you for 2020 that don’t blame algorithm updates for performance drops every time. It will prevent you from identifying the right reasons. Without identifying the right reason, you won’t be able to recover the performance drop. Whenever such a drop will happen, determine the right reasons behind it before finding the solutions. 

When creating development location ages for large websites having multiple locations, you must create unique content for each. This is the right thing an SEO company in Australia should do. Many services find it time-consuming and use copies of content for each location.  No doubt it saves loads of time but the outcome can be ruinous.  It would be better if you focus on unique content for each location page. 

Depending on automated tools is always not a good way to drive potential traffic.  Many novice SEO consultants perform their initial SEO audit with automated tools. These SEO auditing tools don’t ask any questions while the key to an accurate SEO audit is asking questions such as:

To avoid any flaw, it is better to use authentic tools and explore how to critically analyse a site.

 

Buying links from link building companies is a grey hat SEO method.  This way, you will surely achieve a specific number of backlinks for which you are paying. However, quality and relevance are often sacrificed in such cases.  The latest algorithm prioritises quality and relevance. A number of links won’t be useful if quality and relevance are not maintained.

Instead of buying links, you should focus on content optimisation because only quality, relevant, and SEO-optimised content can help you gain potential backlinks. 

These are the five blunders that you should not repeat in 2020. If your SEO service is not ready to abandon this method, you should look for the best SEO Company in Australia.

Iain Campbell is a digital marketing manager. He is currently working with the best SEO Company in Australia. He has expertise in content marketing and optimisation as well. Earlier he worked with an SEO company in Australia as an online marketing strategist. 

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