5 Reasons Why Your Site Ranking is Not Stable
by Cybernet NY A Digital AgencyAs an online business owner
or an affiliate marketer, you spend a lot of time and money to build your
website, but don’t get much traffic from Google. No matter what you do and how
much you spend in your campaign, if you don’t get much traffic towards your
website, everything is waste! So, what went wrong?
Here are the following five
reasons for unstable search rankings of your website.
Lost Backlinks
Backlinks are still the
most strongly correlated factor for SEO success. This means, if your web pages
have more backlinks, you will get better chances of getting organic search
traffic. If you are writing fantastic content or building brilliant tools or
creating amazing products or services or even getting pressed, you don’t
necessarily need to be proactive about doing outreach to get links. You will
naturally generate links, and what you will find is as your site, in general,
produces more backlinks from all your pages, including your blog. Content will
start getting more search traffic and a higher ranking.
Algorithm Changes
If you notice a change in
your website’s search engine ranking or the traffic it receives, algorithm
changes are likely the cause. Google regularly updates its rule to improve its
strategies and results. Unfortunately, in many cases, it doesn’t announce the
update or what they have changed. So, many sites get affected by these updates
and experience lower web rankings. To avoid being crippled by continuous
algorithm updates, you can use an effective marketing and traffic strategy.
Besides this, you can get in touch with a reputable SEO
company on Long Island, NY.
Broken Redirects
Another reason your site
ranking might drop is broken redirects. For instance, if you are launching a
new website, transferring it to a different server, or doing any structural
changes without any proper redirect plan, you are likely to see a drop in your
rankings. During the 301-redirect program, you must ensure that XML sitemaps,
tags, and links are also updated.
A 301 redirect is similar
to a change of site’s address notice. Changing your website’s address notice
correctly can help you increase your website’s rankings as well as prevent you
from getting penalized by Google for duplicate content.
Slow Page Loading
Speed
Your page’s ranking depends
on its loading speed. It not only affects your rankings but also affects the
user experience of your website’s visitors. When your site takes a long time to
load, the bounce rates are higher, resulting in low rankings as people don’t
want to wait to see your content. You can use Google’s new and improved
PageSpeed tool to check your site’s loading speed. Besides that, you can hire
professionals for reliable services of website design in NYC.
Once you fix the above
mistakes, you will see improvements in your online visibility. When it comes to
increasing website traffic and high search engine rankings, there is no
shortcut. Make sure you don’t try unclear strategies to get quick results.
Otherwise, you will experience the negative consequences of such behavior.
Instead, try to keep yourself updated with Google’s algorithms and implement
best practices to increase your online visibility, resulting in the growth of
your business.
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Created on Feb 7th 2020 02:29. Viewed 508 times.