5 Reasons Why Your Business Needs to Take Advantage of Influencer Marketing
by Kaylee Alexa Creative Digital Marketing AgencyIn 2020 influencer Digital Marketing Agencies in
Brighton has become one of the
hottest and most effective advertising methods across the social space.
Businesses are paying hundreds of thousands of pounds for a single post to
reach the 100 million+ Instagram audience of a 21-year-old influencer. Yes, we
are talking about Kylie Jenner.
Why would a business do that? Because it works. It works extremely well.
The brand paying the influencer doesn’t need to emotionally attach to the
potential customer because that trust and relationship are already established
with the influencer which is why crazy money is spent year after year.
1. Traditional ads are becoming ineffective.
Do you remember what happened to e-mail and forum banner ads once
businesses found out how Facebook advertising works? They stopped working.
Maybe not entirely, but have definitely dramatically decreased over the last
5-7 years.
This exact scenario is expected with traditional marketing methods as
consumers are becoming extremely immune to anything that can be mildly
annoying. What adverts don’t annoy the internet users? Adverts placed by people
they admire and this will only get stronger while traditional marketing
continues to fall apart.
Let’s not forget about ad blocker and several other methods your potential
clients are using to completely remove any advertising from their mobile
devices.
2. Brands are spending more on influencer marketing.
According to recent research, over 75% of businesses online have considered
or have used influencer marketing as a promotional method. While it may have
worked for some, it may not have been as successful for others. The influencer
market is getting dominated by brands but it isn’t anywhere near as saturated
as Facebook advertising, where the costs of placing an advert are only going up
year after year. Yes, we do suggest that you start looking at influencer
marketing before it gets too expensive.
3. It’s native.
It’s no secret that native advertising tends to perform better than
traditional ads. Influencer marketing, on the other hand, is in a league of
itself. Why? According to research, over 92% of consumers are trusting
recommendations from a trusted individual and who would they trust if not their
online idols? Just like word of mouth, the most powerful marketing tool ever,
but on steroids because you can tap into hundreds of thousands of people’s
feeds in the same time.
4. The ROI generated can be amazing.
Recent studies have found that influencer
promotions that are well implemented within their content are 11 times greater
than a traditional Digital
Marketing Company in Oxford campaign. This
really should put any doubt to rest because it clearly works, with incredible
ROI if properly executed.
Will it work for your business? We don’t know. Like anything, there isn’t a
guarantee, but chances are that there is an influencer of impact out there that
would be extremely happy to work with you that would also bring in an
incredible return on investment. All you have to do is do your research on the
right influencer before you pay them for their audience’s attention.
5. Place your order where your audience is.
Research is important here. Make sure that you know where your audience is
before you make an investment so you don’t waste your valuable money.
If you are a sunglasses re-seller, it might not be the best of ideas to use
LinkedIn influencers because chances are, the LinkedIn users aren’t there for
shopping purposes. On the other hand, if you work with a fashion influencer
that suits your sunglasses on Instagram, the outcome is much likelier to be in
your favour.
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Created on Jul 28th 2020 11:59. Viewed 333 times.