5 Reasons for Bus Branding in India

India is one of the most densely populated countries in the world where more than 70% of people travel one city to another by bus. When it comes to cover distance of 5 to 8 hours, a large number of Indians like to choose bus travel rather than train and plane travel. Branding buses in Indian is an excellent idea if your product is for common people such as household goods, real estate etc...

Here are top 5 reasons for bus branding in India:

1. As mentioned above India has frequent bus travellers, so the chance of brand awareness through buses is 60% higher than other transit mediums. Buses connect city to city, city to village and village to city in the country. Buses are readily available in the transport journey.
2. A bus in India offers journey to people from different class-- poor to rich. It means you have chance to reach to several types of people. If you wish to target a certain class of people in India, you have this opportunity. Like other countries India too has different types of buses from normal to luxury. If you want to target rich people of India, choose Volvo buses for branding. Luxurious Volvo buses provide comfortable journey to urban elites of India.
3. Freedom of displaying ads! Unlike the UK and the US, India has no such tough rules for displaying ads on buses. You can easily hire a bus branding agency to feature your ads in a certain route buses. Customize your ad in the way you like but make sure that it is not copied of any brand to protect yourself from copyright issue.
4.  Hiring of outdoor marketing agency is easy here. Since the internet has emerged into a big source of online marketing, many professional outdoor agencies of India have their own website. They offer to choose a template for designing online. They provide flexible bus branding services where you can customize your marketing the way you would like to.  Compare pricing of the service of many outdoor agencies and choose the one that fits to your budget.
5. Affordable bus advertising solution is provided in India. A little space is provided for negotiation for advertising prices. Customized bus marketing offers to get the service under your budget which attracts small budget business owners. Outdoor agencies provide pricing for their services that can compare to select an affordable marketing solution.