5 Product Explainer Videos for Your Business

by Neha Sharma Digital marketing head

Videos work so well in this era because we are visual creatures. We process videos faster than text and retain the information for a longer time because it taps into multiple senses (sight and hearing).

Moreover, it’s much easier to share a heart-melting story through a video, people feel and imagine your product better which is difficult to do with text. To know more about how videos can help your business click here.

5 TYPES OF PRODUCT EXPLAINER VIDEOS

When our topic of discussion is product videos, there are a few videos, the basic ones that work the best in the market. They are the following :-

The “How-to” video

The “Story” video

The “Close-up” video

The “Product-in-use” video

The “Installation” video

1) THE “HOW-TO” VIDEO

This is a classic way of creating product explainer videos. The ‘how-to’ video shows us how to use a product. If you have a complex product, where the features and parts need to be explained, this type of videos work the best to show off how cool your product is!

2) THE “STORY” VIDEO

These types of videos tell beautiful stories about your products. How the idea triggered, how you chase your dreams, worked hard to turn your idea into reality, and finally how your product was born. These kinds of videos add value to your product and creates a bond between your product and its customers. Anyone with a great story behind the establishment of their brand or product should go for a ‘story video’.

3) THE “CLOSE-UP” VIDEO

In this video, your product is the main focus. This is a close-up video of your product highlighting each and every detail of it. Things like leather work, diamonds, designer cloth textures or anything with ‘excellent craftsmanship’ should always get a ‘close-up’ video.

4) THE “PRODUCT IN USE” VIDEO

This video type shows off people from your target group, using your product in their daily life. A product that is better to see in use than to just read about can use these type of videos.

5) THE “INSTALLATION” VIDEO

The ‘installation video’, as the name suggests, is a video showing the viewers how to install or set-up your product. Anyone with a complex to semi-complex installation that’s easier to portray through a video than via texts and images should get this video.

Here are few essential video production tips :-

1. Research your audience with forums and surveys before taking an important decision.

2. Tell a story.

3. Keep it short and crisp (30-60 seconds).

4. Show the usage of your product.

5. Get influential people in your videos.

6. Invest wisely in quality equipment and environments.

7. Focus on audio and lighting.

WHAT DID WE LEARN?

Video marketing can massively increase your conversions as much as 80% according to some studies and help your brand go viral in weeks.

Videos are more popular these days because they are portable. One can watch a video doing another work simultaneously unlike texts adverts. So, one should never miss out on incorporating videos in their marketing strategy.

What’s your views on product explainer videos for business? Do you want to incorporate videos in your marketing strategy? Have you thought of an animated video company? Let us know!