5 Methods for Collecting Email Addresses in 2023

by Nicholas H. Online marketing expert

1. Use custom email opt-in popups

Popups are commonly used to collect email addresses and can be extremely effective. Neil Patel, the co-founder of KISSmetrics and Crazy Egg, states that popups improved lead generation conversions by 17% on his website. Buy Email Database

However, to ensure popups on your website are effective you need to take your marketing goals into consideration. A well timed, well positioned, and well designed popup will quickly see an increase in subscriptions.

2. Offer an incentive in exchange for the email address

Providing an incentive in the form of a lead magnet will sure encourage more visitors to part with their email addresses. When the Digital Marketer team created a lead magnet consisting of a resource of Facebook ad templates for their visitors, they generated 35000+ leads in 60 days. Of course, to make it work, you should make sure a lead magnet provides real value to your audience's experience Buy USA Email List

A series of useful video tutorials helping your viewers solve problems relevant to your website’s niche is a great example of a lead magnet EMail List for Sale

3. Offer coupons to new subscribers

Offering a coupon that gives money off your products or services, will not only help with collecting email addresses, it should also increase sales. Research by Blippr shows that coupon users, on average, spend 37% more at checkout than regular shoppers.

To implement this tactic, you can display a subscription popup announcing the offer and then send a discount coupon code in the welcome email to your new subscribers. You can provide a percentage off a certain product range, a discount within a particular time frame, or simply free shipping on any orders

4. Create a quiz to collect emails

Everyone loves quizzes and creating one for your website can be rewarding.

The team at LeadQuizzes, software for generating leads with quizzes, have found out that online quizzes can help you increase lead capture by up to 500%. So that’s quite an interesting tactic worth considering for your strategy.

And if you’re looking for inspiration, here are three examples of creative and effective quizzes:

    Topshop Style Quiz — Fill out Topshop’s personal shopper quiz to find new clothing items to match your style. Not only does the Topshop quiz help collect email addresses, it also encourages you to shop!
    Oh My Disney — Run by Disney to engage with fans, promote products, and collect leads, this website provides a range of Disney quizzes. Full of great visuals and well known quotes, the quizzes quickly connect with the Disney fan base.
    Airbnb Trip Matcher — Answer Airbnb’s quiz to find out your travelling personality and the cities you should be visiting this year.

5. Host free webinars

Hosting webinars can help you provide valuable information to your audience, collect email addresses and promote products or services at the same time. The best practice is to run your webinars for free to increase attendance and share the link to join the webinar in exchange for an email address.