How to collect email addresses for makreting?

by Nicholas H. Online marketing expert

Collecting Emails — Why Is This Important?

Building an email database is one of the most critical factors in developing a brand and connecting with an audience. Buy Email List USA In short, this is because research shows that email marketing works: some 90% of consumers want to receive promotional emails from brands they like, and email outperforms social media in acquiring new customers by nearly 4000%.

But even that data doesn't tell the full story. Just as necessary to growing a business is maintaining the audience the brand has already built. Most brands lose about 22.5% of their email lists to database decay every year, which stems from factors such as closed email accounts and people unsubscribing from the database.

Some brands try to boost their email lists by purchasing collections of consumer emails. Still, this method tends to deliver vanishingly low returns — the people receiving those emails probably haven't even heard of the brand, and they are unlikely to engage.

1. Use opt-in forms on your website

The simplest and easiest way to collect email addresses is to create opt-in forms that allow users to enter their email and subscribe to your communications. When you create your form or signup page, make sure it's a quick process with apparent benefits to the user (promotions, exclusive content, etc.). Buy USA email database Give your forms some visual pop to catch the eye and keep the number of fields to a minimum. It's nice to collect additional information from potential customers, but users are more likely to ignore a form that requires them to fill out several fields upfront.

2. Offer specific resources or content to email subscribers

Many businesses, especially B2B companies, like to create informational content that reflects their target audience's professional interests. This could be an eBook, white paper, webinar, free software trial, or anything else that provides useful information to the consumer. Buy USA Email List

3. Use pop-ups, modals, or overlays

There are other ways to collect email addresses besides using static opt-in pages and hoping your users find their way to the signup form. Many brands use pop-ups or modal windows that open when they complete a specific action on a brand's website. Reading a blog, exceeding a minimum browse time, or accessing a particular part of the website, can be used as triggers for opt-in pop-ups.
4. Create an interactive discount "game"

Some e-commerce shops have begun collecting emails by creating games that reward customers with an incentive upon opting in for an email list. Often, these take the form of wheel-of-fortune games where the user "spins" a wheel to receive a discount, and the chance of winning a great deal is often enough to capture an email address.
5. Use a live chat app or chatbot

Live chat functionality can help you engage with customers who might be having a hard time finding the information or product they're seeking or who are hoping to speak with a customer service representative. You can either ask the user to input their email address before starting the chat or create an opt-in CTA at the end of the interaction.