Explainer videos are trending like never before. Today, it’s not surprising when you land on a company’s homepage and see a video. However, not all explainer videos are successful at explaining the business they are supposed to, and more than often, fail to create the required impact on the viewers.

If you’re about to produce explainer videos in Orange County, here are a few essential elements that your videos should definitely have:

#1- A Good Story

It is really important for your explainer videos to put forward a message using relatable stories. This is considered important for two reasons:

1.      When a long marketing message is delivered through a story, it makes it easier for viewers to relate with it.

2.      Stories are highly memorable. They are a sequence of events and each event is based on the previous one, building a sequential order. Therefore, when conveyed through a story, your message will be remembered.

#2-Prominent Facial Expressions and Body Language

It is important for your explainer videos to have the right body language and facial expressions. The on-screen speakers should look comfortable and confident; this builds trust with the viewer and enhances overall quality.

#3 – On-Brand Personalities

 The characters in your explainer video should be well defined to perfectly represent the brand personalities they are supposed to. Character detailing is one of the primary elements of your corporate videos. A detailed character will not just be more relatable and appealing to viewers, it will also help them retain your messages for a longer period.

#4-Humor

Explainer videos don’t really need to be boring. They should also be able to entertain the viewers, so as to keep up their interest throughout. Put in humorous elements in your videos as people would naturally be more drawn to them and they would be more likely to share them with their friends.

#5-Analogy

More than often, the primary purpose of an explainer video might be to explain a complex part of your offerings in a simpler way. If it is so in your case, it is the perfect idea to use a fitting analogy. Analogies help people correlate new ideas with the ones that they are already familiar with enabling them to absorb information much faster. The benefit of using animations as a video communication tool is that it allows you to visually represent any analogy in an interesting manner.

All these elements should be perfectly collaborated with each other and presented throughout your video so that they are able to create the impact you are looking for. Whether you are looking for sales videos or explainer videos in Orange County, it is always worth partnering with a production service you can rely on - check out 336 Productions to learn more about how the leading video production services can help you out.