5 Efficient Ways to Optimize Your Corporate Blog

by Adbot India Digital Marketing Company

A business blog is one of the important tools in your marketing and social media arsenal. People are mostly confused or don’t spend appropriate time or worse completely forget Social Media Optimization.

In recent years, Blogging has proven to be extremely useful and it showed in the annual budget growth – 23 percent of marketers invested in preparing blog sites in the year 2013. It also turns out that 9% of companies use a full-time blogger; in addition, 79 percent of companies that have a blog reported a positive ROI through inbound marketing.

SO WE KNOW THAT THE NUMBERS SUPPORT HAVING A CORPORATE BLOG, NOW WHAT?

Generally, when it comes to corporate blogs, the best of them have a sort-after strategy so that more and more people are reached. The rich content of the blogs feed into Business’s other social media accounts, such as Facebook, Twitter and Google+ where the comments are open, encouraging interaction. Eventually, what will truly help is when employees share blog content on their very own personal social media accounts, thus increasing the reach.

1. Voice – don’t try to be someone you are not, stick to the basics and keep it simple. Keep your presence throughout the post by using certain words or phrases that you use daily, by all means. The originality is what people like to read, the conversational tone generally improves a blog.

2. Title – The title of the blog should be simple and precise. Try to figure out what people might search for on Google to locate your post.

3. Topic- Try and improvise on the topic you choose, people also get bored reading about the same topic. Try and find out what people may be interested in? And what they may enjoy reading?

4. Keywords – Insert appropriate keywords in your blogs so that the traffic is diverted to your blog when people search about that topic.

5. Incorporate pictures and videos – Images are a must, if possible add videos to your blogs like tutorials or guides can be made into a video.