5 Different and Useful Types of Social Media Optimization

by Elevate SEO Perth Bespoke Digital Marketing Agency Perth

Digitalization is advancing at a much rapid rate thanks to innovative technologies, which is facilitating online marketing. For several businesses, social media have become a "lifesaver" to sustain the hard-core competition.

Thus, social media optimization has become an integral part for businesses to increase the awareness of their products and services, their brand visibility and events.

Social Media Optimization or SMO is of five types that help the business owners to use as a medium for propagating their business.

Luke Firth Director and resident computer nerd

Social Network –

Everyone is well acquainted with several social networking sites like Facebook, Twitter, Facebook Snapchat so on and so forth. These sites offer a great platform to both users – business owners and customers for interacting, meeting and connecting people from different corners. When people share similar interests, then they definitely show passion for business products and services.

Social News –

Social news is the sites especially for different social news where the users post news links that have reference to numerous related articles. The members who follow the news, are asked to cast their votes in favor of the best news. Then the top news is featured on the news sites. One such great example of social news is Reddit.

Bookmarking Sites –

Bookmarking, nevertheless, are the sites providing a huge scope to the users to keep the links of online resources and websites saved and organized. The users, rather the business owners have the chance to ease out the search by "tagging" links and sharing with followers.

Microblogging –

The microblogging site with a huge reputation is Twitter. The microblogging SMO sites allow users to share various business-oriented and market-friendly links, sites, and images. The shared contents on the platform's walls become news feed. Later, the users subscribed to the particular user of the business owner's account get the same shared links posted on their news feed.

Media Sharing –

YouTube deserves a special mention as a video sharing platform, where the users have endless opportunities to post success stories. A huge number of businesses create these stories and feature on YouTube in an attempt to outgrow in number. Through random videos and certain pictures turned to videos capture the audience and slowly increases the subscribers. The comment section below the video is free for the viewers to comment on, which the business owners consider as feedback to modify and make decisions regarding their business.

The main purpose of SMO is to drive traffic to business sites from social media sites like social networks and bookmarking. With the growth of social networking, SMO has even significantly grown through its five types, thereby improving SEO performance. Effective SMO drives in traffic from search engines and direct site referrals.