5 communication tips to boost your exhibition ROI

by Aria Akachi Writer & Web marketing consultant

Trade shows provide a great opportunity to engage your audience. Not only at the exhibition stand but also prior to and after the expo. Therefore, if you are planning to participate in an exhibition then you should leverage the opportunity to advertise more and more.

Most business owners fail to communicate effectively because sometimes their marketing techniques end up by distancing audiences instead of driving them in.

Thus, along with focusing on the design of your custom exhibition stands, put the focus on advertising tactics. It will definitely help you in getting a high Return on Investment (ROI) that you deserve. Follow the below-mentioned tips to advertise effectively:

1. Personal communication Before Trade Show

You should start advertising far advance the date of the expo. It will increase the probability of more attendees at your exhibition stand. Let your audience know in advance that you are going to participate in an exhibition so that they can plan the schedule and visit your bespoke exhibition stands during the show.

But, the biggest problem is how to have personal communication with your potential audience in advance. You should create some digital banners and upload them on the website, facebook account, Instagram and all other social media platforms.

You can also send personalized emails and invite them. Your message should be attractive enough to trigger the curiosity of the reader to visit the trade show and learn more about your product at your booth.

2. Take Help Of Press

Ask your trade show organizers to provide the list of registered media or press. Then try to contact these media people and tell them to add your brand name while doing the advertisement for the trade show. It will help you to grab a huge volume of audience.

3. Show Active Participation

Actively participate in public discussion about the exhibition and keep your audience engaged all the time. Just uploading banner images and CTAs on different social media platform is not enough, you should answer their queries and remove all their doubts. Advertise as much as possible.

Although, on the event date you will meet have face to face meeting with your customers you should also use digital communication during the show. Use real-time social media channels to post and share the information. You definitely need to take and share photos, take help of Facebook live and share the moments with your audience.

It is a powerful way to generate a buzz and drive more traffic at your booth. But make sure that the design of your exhibition stand must be outstanding, take help of professionals like custom exhibition stands UK designers and attract more customers.

Social media channels will be essential during this time to interact with potential customers and attendees and enhance awareness of your stand. Never ever break your communication with the audience.

4. Keep Engage your Audience Even After Show

If your exhibition stand was a great success then do not be just busy enjoying your success. Your audience still wants to communicate with you, send out follow-up communications through emails or phone calls immediately after the show.

Some of them will response instantly while some may be busy in their schedule but you have to cater to both audiences. Two-part follow up emails will help you to grab more customers.

5. Don't Let Them To Forget Your Brand

Many surveys have revealed that, for expo visitors, the trade show experience does not end with the accomplishment of a trade show. They keep it long afterward. It directly implies that exhibitors should provide huge online offers to their potential customers after the show. It will help in making a good relationship with customers.

If you don't want to lose your brand name awareness among audience then you have to take at least You’ve four weeks to follow-up and deepen the relationships with your audience.

But, do not irritate your audience by filling up their inbox, if they do not reply even after the third follow-up then you should not disturb them again and again.

Summary

Proper communication is really important to expand the customer base, accelerate sales, spread brand awareness and earn more profit. According to research, there are various ways for exhibition communication like sending emails, updating twitter feed, upload banners on social media platforms and many more.

But, along with this, you should communicate during and even after the trade show. Use the above-mentioned tips and properly create your communication strategy and let your exhibition stand get a huge success.