5 Common Content Marketing Mistakes and How to Avoid Them

There are some common mistakes that marketers make when implementing a content marketing campaign. These key points will show you what you may be doing wrong and give you a guide for how to create a strong campaign strategy. This can be useful for a local Utah company trying to establish their brand in an outdoor industry.

Start with a foundation for your content marketing campaign. Create a big picture plan for what your campaign will look like and set some goals that will establish whether the work you put in resulted in viable business increases. It is important to have this foundation to build off when creating a campaign because it will help keep your entire team focused on what direction you are taking your brand, in Utah or another state.

When creating the plan for your brand’s campaign it is important to not sound like you are bragging about your brand. Content marketing is supposed to be informative and helpful for the potential customer. When writing blog posts keep the target audience in mind and try to think about what they want to read about. Don’t fall into the used car salesman persona, it will immediately turn off your potential client.

It is important to remember to not give up on the campaign. Keep writing blog posts and responding to your interactions online. Maintaining an up-to-date website will show potential clients that your brand is continually improving and staying relevant. If you are a local Utah brand it is important to keep your audience in mind and create posts that are relevant to the culture of your potential clients.

Don’t create posts that sound like a robot wrote it. Make your posts unique and don’t overstuff them with keywords. Your audience is discerning and when they feel like a post is SEO heavy it will turn them off. Keep the posts focused and informative because that shows your clients that you are in touch with their needs and show that your brand is empathetic and in tune with the culture of the industry you are in, maybe it’s Utah.

To have content marketing campaign be a success remember to start with a foundation that gives your team a plan and focused goals. Create posts that are informative for your audience and don’t be a salesman. Be consistent with your campaign and posts. Don’t go overboard on the keywords and keep your posts unique. Doing this will show your audience that you are in touch with the industry and their culture.

Lura Briggs writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter.