5 benefits of B2B marketing for your business

When we talk about digital marketing strategies, we usually think of the end consumer as the target of this type of action. But this is not always the case. There are times -many times, in fact- when the recipient is not a person. It is a company, like yours or ours. And you know what? In these cases, betting on a good web design, a good positioning or an effective content and email strategy is just as important. Or even more so. You only have to look at the benefits of a B2B marketing campaign to realise this.

Just because the customers of B2B companies are different from those of B2C companies does not mean that they do not share certain similarities. The former, like the latter, conduct Internet searches before contacting the supplying company. And, in both cases, the web is decisive to take the step.

According to a study by Derek Halpern of Social Triggers, 94% of users reject or distrust a website because of its appearance.

Having a functional, attractively designed company website that takes into account concepts such as usability and loading speed is not only key for your potential customers to stay on it. Without a doubt, it is also key for them to keep a good concept of your brand. 

94% of users reject or distrust a website because of its appearance.

It doesn't matter how many years of life and experience your company has. In today's digitalised society, if you are not on the Internet, you do not exist. At least, for customers who are not yet lucky enough to know your products and services.

Having an online presence is essential to increase your visibility and open up to new markets. And to do this successfully, you need a B2B marketing strategy that takes into account aspects such as SEO positioning, online advertising and content marketing.

In addition to climbing positions in Google, you will get your Buyer Persona to find you effortlessly. The reason? You will be in those social networks, websites and networking platforms that he frequents.

One of the biggest differences -and, of course, advantages- between offline and online marketing is this: with fewer resources, you can get better results.

To give you an idea of the cost savings of B2B marketing, here's a fact: 40% of companies that have implemented digital marketing strategies in their business report savings.

B2B companies with blogs generate 67% more leads than those without blogs.

4. Increase in contacts and leads

Did you know that, according to a study by Hubspot, B2B companies with blogs generate 67% more leads than those without blogs?

Offering relevant and quality content is one of the best ways to attract your Buyer Persona to your website, increase the number of leads and thus the likelihood of purchase. But it is not the only one. Being present in those social networks and platforms that your potential customer frequents will help you gain visibility and increase your portfolio of contacts.

To achieve one objective or the other, having a B2B marketing strategy is essential.

In addition to customers, one of the biggest differences between BCB and B2C companies is the sales process. In the case of the industrial sector, it is much slower and more thoughtful. This is normal when you consider that the volume and amount of business transactions is much higher.

That is why it is not only important to expand your company's database, but also to convert these contacts into customers and to retain those who have bought from you in the past. To do this, B2B marketing is essential. Tools such as email marketing allow you to segment and offer them content and proposals tailored to their needs in a short time, with their consent and, very importantly, with a very high return on investment.

According to a study by eMarketer, this technique has an average ROI of 122%. That is more than four times higher than other marketing formats examined, including social media, direct mail and paid search.