4 Ways to Increase the Visibility of Your Business on LinkedIn

Discover the potential of LinkedIn

Google and Facebook are not the only way for your business to be discovered by people online. In today’s world where there is so much competition for jobs it is hard to survive in the corporate industry. LinkedIn providing so many social media services which has become essential for people to be noticed as it is a professional networking site. But as more individuals and business add their profiles, it is becoming more and more difficult to turn up in searches. 

What people are not aware of is that LinkedIn uses a set of algorithms to give priority to certain profiles over other profiles, enabling the business or individual who have optimized their accounts correctly an advantage in using the service to find jobs, clients and more. If you are using LinkedIn for any of these purposes, getting a better ranking in its internal search results should be a on top of our list. Here are some ways you can increase your ranking and optimize your profile on LinkedIn:

1- Fill your LinkedIn profile completely:

You may not think it is important but it is really necessary to complete your profile completely with the right answers. Not only does this give LinkedIn additional opportunities to identify search – related keywords in your profile, but the company is also more likely to rank completed profiles over partially finished ones. If you are not sure if you have filled out your profile completely, LinkedIn provides a helpful tracker in each profile which is very helpful in finding both the percentage of fields completed and any specific areas that still need information.

2- Provide relevant search keywords in profile areas:

When you are completing your profile, include the keyword for which you would like your name to appear in LinkedIn’s internal search results. This is very important while doing social media marketing as well as for making you noticeable for finding jobs. Keywords in LinkedIn should be precise and not too many like in long-tail search engine optimization phrases you get in your website. Instead, the keyword in your profile should be those that a potential client or employer would probably enter into the LinkedIn search bar.

3- Expand the size of your LinkedIn network:

In addition to considering the different keywords it finds in your profile, LinkedIn also looks at the size of your network. It tells how trustworthy and social you are. You will probably improve your LinkedIn profiles visibility in the search results by expanding your network.

4- Take part in LinkedIn groups:

Join and participate in LinkedIn groups can be as powerful a ranking signal as the size of your personal and professional network. If you are in for marketing you can join social marketing services groups or others which you are interested in. Once you become a member of a group, give your best efforts to contribute in a positive and professional way.

So what do you think about the tactics mentioned above? Take advantage of these ways and get your LinkedIn page noticed.