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4 UX Tips to Revitalise Your Company’s Website After Lockdown
by APSense News Release AdminUser Experience or UX is mainly related to how well a website functions, but also primarily relates to the customer experience and how user-friendly your site is.
Remember your website is the core of all business operations and digital marketing efforts, so investing in high-quality Web Design Services will deliver a great first impression and brand perception to your audience, which is likely to transfer into a loyal customer audience and increase conversions.
For a completely optimised customer experience, your site needs to be accommodating towards EVERY kind of visitor; the aim is to impress users so they will spend or enquire.
The following four UX tips relate to the most important factors that dictate how customers interact with a site. Ultimately when implemented, these tips can make your site more helpful and valuable to potential customers, clients and investors.
1. Intuitive Design and Informative Content
A simple website layout with well-labelled sections and high-quality web navigation makes product and service selection easier for users, ensuring they find everything they need.
It is best practice to include contact information, customer reviews and testimonials on your website, as well as ensuring descriptions of your services or products are detailed so the user can get all the information they need and encourage a purchase. If they have any unanswered questions, they are most likely going to skip the purchase. In addition, including live chats, chatbot and FAQs to a website provide even more information to a user and creates a second layer of high-quality website content.
Top Tip! Customers tend to spend more money when they are recommended, “people also buy” options.
2. Web Speed
While the first tip on this list describes the importance of an aesthetic and easy-to-use website design, none of this will matter if your audience can’t access your site. Individual page speeds and overall website speed is crucial in Web Design and User Experience because it ensures pages load quickly, and your users can access information fast.
Essentially if your pages load too slow, your audience won’t wait, and you will miss out on that all-important client and sale. But even worse – they will go back to the search results and go to your competitors instead!
Google PageSpeed Insights can be used to measure the speed of a website. This tool shows how your site loads on the user side and where you can improve, but you must make these changes independently. Although a digital marketing agency can provide you with tailored Web Design solutions to optimise your page speed while you concentrate on running your company.
3. Fix Errors
There is no such thing as a minor site error - even a single broken image can render a page broken – so it is crucial to keep on top of your site’s functioning.
When a user approaches a connection or a picture, they expect it to take them to the next location they wish to visit. But, simply put, encountering a 404-error page irritates the customer and causes them to reconsider wasting their time on your website – as a result, they are most likely to go to a competitor for a faster solution.
Though search engines do not penalise soft 404 errors (page not found) heavily, users will. Running into 404s, in addition to sluggish page load times, is a particularly annoying experience for a customer and utterly disrupts their progress through your website.
Google Webmaster Tools allows you to check for any 404s on your site and also crawls for any other errors. It is best practice to run technical audits at least once a week and immediately fix any errors if found.
4. Websites Built for Mobile – Not Desktop
With mobile users accounting for 51% of online searches – a growing figure year after year – it is apparent that the bulk of the potential audience is on smartphones. So, in order to maximise revenue, your business website must integrate mobile compatibility sooner rather than later.
For incompatible websites, the consequences will only worsen as Google has already begun penalising pages that aren’t designed for mobile devices. Most User Experience Experts agree mobile-friendliness is the single most useful way to boost the accessibility of a website.
It is crucial no matter what device your user is on that your website is easy to navigate. This includes a simple check out process on mobile which encourages less clicking and scrolling. Compatibility with PayPal, AfterPay, as well as other forms of paying are great ways to encourage customers to make a purchase.
I hope these four User Experience and Website Design tips have given you some ideas for making your website more user friendly without spending thousands of dollars on a complete website redesign.
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Created on Mar 25th 2021 17:53. Viewed 241 times.
