4 Steps to Get More Targeted Traffic on Your Website

by Kistopher Langdon Content Writer and Creator

If you ask any entrepreneur or marketer what they would like to improve in their business, most of them will probably answer, “More customers!”. The only thing that will come next in their wish-list is more targeted traffic on their website.

Now there are hundreds of ways you can increase targeted traffic on your business website, and in today’s post, we’re going to be covering the most effective ones of the lot. With each of these tips, you can organically grow your business and unleash massive business successes.

1. Gather Insights From Your Audience

When you have a better understanding of your target audience, you will be able to more effectively cater to their interests, objectives, desires, pain points, and struggles. You will, therefore, be able to publish content that communicates more effectively to your potential customers and thereby attract more clicks on social posts and search results.

Now there are numerous ways to gather deep insights from your audience. You could delve deep into competitor analysis, use Google Analytics or perhaps even talk to sales.

2. Map Your Customer Journey

To drive more targeted traffic to your website you should have a better understanding through their decision funnel. This encompasses everything right from when they become aware of the problem your product or service solves and when they finally decide to make the purchase.

Mapping your customer journey helps to create content that motivates your target audience to move faster through your conversion funnel. Let’s say, for instance, that you are selling running shoes. You can publish interesting articles or fun videos that could walk your audience through the different kinds of running shoes and how best to utilize them for sports.

3. Target All the Right Topics and Keywords

Among the most sustainable and effective methods of driving targeted traffic to a business website is by making the most of SEO. Google themselves stated in their Economic Impact Report that SEO can produce 5.3 times more ROI as compared to paid traffic.

To research all the right keywords for your business, you need to use various keywords that cater to all the different stages of your customer’s decision funnel. The searches that occur at the very top of the funnel tend to be a lot broader than those that are at the bottom.

For instance, a customer who is still at the awareness stage will search only for running shoes. However, a person who has moved to the consideration stage will look for specific keywords such as the best road running shoes. Anyone who is further along in their decision funnel, will search for ultra specific keywords such as Hoka Challenger vs ATR 6.

4. Answer All the Right Questions

Similarly, among the most effective methods of driving organic traffic to your website is to answer all those questions. In doing so, you can decrease your website’s bounce rate and increase the time spent by each visitor.

In addition, you will have a greater chance of having your website appear in those featured snippets in organic search results, which typically generate the largest amount of traffic. Now there are quite a few tools that aid business in identifying specific questions that your target audience may be interested in such as Answer the Public, BuzzSumo, and Question Hub.

The lifeblood for any business is good, targeted, and consistent traffic to their website, product, or offer. But with all that noise in the marketplace, the big question everybody is asking is HOW DO I GET GOOD, CONSISTENT TRAFFIC? Your traffic-getting problems has been solved!