4 Reasons Why You Should Get AdWords Certified

by Jennifer Balsom Marketing Head

Digital Advertising. Targeting keywords. Buying ads. If you are a well-informed individual or a competitive modern business, it’s highly unlikely that you are not aware of these words. Internet’s ever-expanding penetration means many of your existing and potential customers spend a considerable time on the web. Therefore, it makes sense to sharpen your internet marketing efforts.

Organically earning visits to your website helps, however, buying visits to your website or PPC is also beneficial. That’s where Google Ads, formerly known as Google AdWords, plays an important role.

Google Search Engine with a market share of more than 80%, is the most popular search network on the web. It is the most appropriate place for brands to buy ads for their target keywords. Also, Google is the market leader when it comes to earning net revenues through mobile and digital platforms. (Source: eMarketer)

One can’t afford to downplay Google AdWords’ relevance.

Let’s find out more about Google AdWords, its benefits and AdWords Certification. We’ll also understand how Google AdWords Training Course, Google AdWords & Google Analytics Training Courses and Google AdWords & Analytics Combo Training from NetCom Learning could be beneficial for you.

Google AdWords: Explained

Google AdWords can be described as an online advertising service from Google. It is also known as Google Ads, and it helps marketers reach their customers instantly. These are paid ads, and this service allows you to place search results for your web portals on search engine results pages (SERPs) by paying for them.

What are the benefits of Google AdWords?

Works faster than SEO. (Search Engine Optimization)
Increases your brand awareness.
Allows you to reach many prospective customers through Google’s Gmail.
Let’s you reconnect with your website visitors through remarketing on display network and search network.
Enables consistent performance measurement.
Let’s you link your AdWords account with your Google Analytics account to explore more options.
Provides a competitive edge to you while promoting your business.

AdWords Certification: The “What” & “Why”

Google dominates the mobile and digital advertisement market. Its parent company Alphabet makes more money through digital advertising sales than any other company.

AdWords, Google’s PPC ad platform, is one of the prominent platforms for driving sales and revenues.

How do you attain an advanced level of AdWords Knowledge?

Google offers a professional accreditation called AdWords Certification. This certification is given to individuals and companies. It validates your proficiency in basic and advanced concepts of Google Ads. You can earn the certification through Google’s online training program, Academy for Ads.

You may also then display a badge on your site as recognition from Google. This badge certifies you as an expert in PPC (Pay-per-click) advertising and an advanced AdWords user.

Reasons Why You Should Get AdWords Certified?

· Credibility Booster: A strong credibility acts as a magnet for you and your business. It not only helps in retaining the existing customers but also attracts new ones. A Google AdWords certification displays your exceptional skills, expertise in PPC advertising and AdWords concepts. Therefore, it certainly gives you an edge in acquiring more customers.

· Visibility & Value Proposition: Visibility and presentability are essential. Your prospective customers can only buy what they can see and what they are aware of.

As a business, you can offer the following three components of the value proposition: Products/Services, Target Audience and the value offered through “The Google Partner badge.” This badge shows your level of expertise without you explicitly boasting about it.

Resume Building: A precise, smart, informative, updated resume helps you communicate your success and your offerings to the world. It promotes the value of your brand. As a business owner, an entrepreneur, you would prefer valid certifications, data to support your claims and achievements. It would increase your chances of attracting investments.

People will regularly check your social media profiles to learn more about your expertise and experience. They will try to understand if you are the right person for a particular job. An updated virtual resume and profile is necessary. That’s where Google AdWords certification comes in handy.

· Free Promotion: Google AdWords certification is one of the most practical ways to promote your business free of cost. If you have become a certified Google partner, Google will promote your website on its partner websites. It will ensure people visiting all those Google partner websites get acquainted with your business too.

No matter if you are getting started with running your first Google ads or you are an experienced digital marketing professional, Google AdWords certification could be worth every penny spent.

AdWords may appear quite simple; however, practically they are not as straightforward as one would imagine. Yes, you can run ads, generate more leads, earn revenue and bring more traffic to your website, but at the same time, there are other aspects to take care of.

If you are willing to explore more, you may refer to Google AdWords & Analytics Combo Training from NetCom Learning, one of the premier IT, Business Training solutions provider with more than two decades of industry experience.