4 reasons why mailing lists are much more effective than social media platforms

If you have just started spending your marketing dollars on various social media platforms, then you might find some of this information useful to you. Granted, you can increase your outreach through various social media platforms, but the potential return (in terms of actual conversions and click-throughs) is actually significantly less compared to opt-in mailing lists. That’s why it makes sense to focus on running direct mailing campaigns; you can search online for mailing list vendors who offer high-quality consumer mailing lists. Here are a few reasons as to why a direct mailing campaign will lead to more success:

Effectiveness: A quality mailing list can provide you with viable leads that you can engage with directly; more importantly, it can help you create a brand awareness of your products and services and even help promote brand loyalty. You can also engage with your prospective customers, upsell other products and services, encourage subscriptions to your newsletter, and much more. This is not to imply that Facebook and other social media platforms are not useful, but direct mailing campaigns are at least 20 times more effective, which is why it is a great tool to use when executing your marketing campaign.

Control: You have complete control over your email and can design it as you deem fit. You can also add media and other graphics to distinguish your email, and provide your readers with relevant information to ensure that your recipient is interested enough to click on your link.

Segment the email: You can also segment the email for more impact; having information about specific sets of your recipients can help you customize your message for those groups. Given the fact that the average user has an attention span of just a few seconds per page, it makes more sense to prominently display important information so that the customer can check it out right away.

Test: You can run multiple tests with your opt-in mailing lists and use the recipients’ behavior to determine which mailing campaign is much more effective. This should help you streamline your marketing and enable you to design a better email that leads to actual conversions and click-throughs. Running an A/B test is one of the most effective ways to test out the effectiveness of your direct campaign mail, and fine-tune it so that it leads to better results.

These are some of the reasons as to why email mailing lists are more effective when it comes to marketing, than social media platforms for the simple reason that direct mailing campaigns come with better results. You can search online for mailing lists for sale to find some of the top vendors in your location.

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Created on Dec 16th 2017 14:56. Viewed 688 times.

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