4 Key Indicators of Effective Logo Design

Whether you’ve been in business for some time, or are just starting out, you may or may not have a unique logo that represents your brand. If you don’t, it may be time to invest in one. And, even if you do, it’s important to reassess from time to time whether your current logo is right for your brand.

 
If you’re considering hiring someone to design (or redesign) your logo, you’ll want to consider these key indicators of effective logo design.
 

1. Clean and Simple.
   When it comes to logo design, less is often more. If there are too many things going on in your logo, it can be distracting to potential customers, and more difficult to remember.  The simpler your logo design is, the easier it will be for customers to remember and recognize when they see it in other places online, or in other types of brand marketing materials. Clean and simple logos are highly effective for brand recognition, and should not be underestimated.
   
   
2. Versatile Design.
   When developing your logo design, you’ll need to consider the fact that your logo could end up on many types of materials, online publications, print and poster displays, and more. Therefore, it’s important that your logo design will look good anywhere and everywhere it is displayed. It may be difficult to think of all the possibilities, but a skilled marketing agency should be experienced in designing logos for a variety of uses. Consider teaming up with a marketing agency in Boston or nearby to ensure your logo will shine on any platform.
   
   
3. Designed for the Long-Term.
   Many businesses fail to consider the possibility that their business goals and audience may change over time. While your mission may be clear and you may be dedicated to it for the long-term, change is inevitable. Even if your brand identity remains the same, a passing design trend used to create your logo will get outdated quickly. Instead, we recommend using classic logo design techniques to ensure your logo continues to be effective as your business grows and trends change.
   
   
4. Easily Updated.
   While you want your design to last for a long time, it’s possible that you may need to make updates to it over time. In fact, it is recommended that you update your logo periodically. The more complex your logo is, the more difficult it may be to make small updates to it without having to completely redo the logo. You don’t want to have to reintroduce yourself to your audience with an entirely new logo, if you don’t have to.
   

 
All of the above can be done easily when the right process for developing and designing a logo are put into place. If you choose to work with a design agency, it will be necessary to meet to discuss your logo vision, and to maintain consistent communication throughout the process. In the case of a new logo, it is recommended that you nail down the design first, and then consider the appropriate colors. If you already have brand colors, then you’ll need to consider them during the redesign phase.
 
If you need help with logo design, web development or digital marketing, SMILE media can help. Contact us today to get started.

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