4 Interesting SEO Facts

Part of building a successful business is successful marketing, which may include the use of Search Engine Optimization, or SEO, to help drive new traffic to your website. Utilizing an SEO agency in Los Angeles has the potential to help create a successful SEO campaign, but a lot of people don’t even really know much about what it is. Here are some interesting facts for you to consider as you dive into the world of keywords and content.

 

Off-Page Content is Important

 When people speak about SEO, they are talking about using specific keywords strategically to bring people to a company’s website. Therefore, it may be interesting to discover that the majority of SEO work is actually off-page. Simply put, off-page is using your keywords and content on someone else’s site to attract people from them to your own. Although you do want to put some of your resources toward making your own website fresh and relevant, a lot of your time may actually be spent creating content that you post elsewhere. Back linking to your own website could be an important step here.

 

Search Engines Are Popular

 Another interesting fact that an SEO agency in Los Angeles may be able to tell you is that the majority of US Internet users perform a new search at least once a month. This means that a lot of people are using search engines, which is why SEO can be so important to your business. If someone is searching for your product or service, you want to try and get your page on the first page of search results when your keywords are searched.

 

The Page Title Matters

 Although content should be one of the most important on-page portions of SEO, the titles on the pages should be a close second. The title will be what shows up on the browser tab, and it is also what shows up on the search engine page. When editing your page title, you should consider including your keyword.

 

Meta Descriptions Are Important

 Meta descriptions can be a vital part of increasing your click through rates, as well. This is generally a one or two sentence preview that people will see under the link on the search engines, and a lot of people probably read them before they decide whether or not to click. These should be concise and summarize what your page is about.

 There are a lot of little tips and tricks that could boost the success of your marketing campaign online. Get an SEO agency in Los Angeles to help you implement these tricks today.