4 FACEBOOK ADVERTISING STRATEGIES- WHAT YOU NEED TO KNOW

by Shawn William Creative Writer

Get to know about the 4 Facebook advertising strategies in order to achieve your business marketing goals.

SET YOUR FACEBOOK ADVERTISING OBJECTIVE

To choose your Facebook advertising objective you need to first identify your marketing goals and Facebook Ads work best when you are correctly aligned with your marketing goal at first. To accomplish your marketing goals facebook offers tailored ad formats.

Ø Dynamic Ads

To offer instant experiences to your customers and to promote most relevant items to targeted set of people consider dynamic ads. And what more is that the dynamic ads is a wonderful way to attain your product or catalogue sales objective in which you can choose either of the following formats-

Ø Carousel Ads

Carousel ads are a viable way and create product cards to highlight and showcase different products to your customers.

Ø Lead Ads

Adding a click-to-call action and sending people following up emails to schedule booking appointment times gets easier with Facebook Lead Ads.

FACEBOOK ADS OPTIMIZATION

To attain your facebook advertising goals it is critically important to get it optimized. And as for optimizing your facebook ads there are two critical factors which plays into action and these are as follow-

Ø Direct Respond

Ø Brand Building

Facebook Ads management becomes easier when you choose any one of the above route and then use it strategically aligning with your business goals.

FACEBOOK ADS FORMAT

Video, images, words, illustrations or a combination of all of that- there’s always a Facebook ads format for every ways of telling your business story. The facebook Ads format that you need to know are as follow-

Ø Convey engaging imagery with Facebook Photo Ads

Ø From short to feed based ads tell your business story in the most engaging way with Facebook Video Ads

Ø Almost 3Million advertises are using Facebook Stories Ads each month unleashing customer interests and inspiring actions to take.

Ø Start conversation with your customers with Facebook Messenger Ads – a wonderful ads tool to get personal with your potential customers.

Ø Try-before-you-buy is one of the best competitive advantages that you can offer to your customers and in this case Facebook Playable Ads is the right one for to create the experience.

BUDGET ALLOCATION

To get your Facebook ads marketing campaign return on investment it is important to allocate your facebook ads budget wisely. The smartest facebook budget allocation way is to maintain a flexible approach depending on your company revenue and other factors.