Start Advertising on Facebook

Posted by Devesh Chauhan
11
Nov 1, 2017
1071 Views
How to Start Advertising on Facebook?

Facebook advertising works on a bidding model similar to Google ads. You bid on the price you are willing to pay to have your ad shown, and then you are charged in either one of two ways:
  • Cost-per-click (CPC): This method is as simple as it sounds, charging you for when someone clicks on your ad.
  • Cost-per-mile (CPM): This method charges you per 1000 people who see your advertisement.
 
In Google advertising you uses keywords in Google searches to determine which ads to display. But in Facebook ads, you bid on target demographics and keywords that appear in user profiles.

Facebook Advertising Campaign Plan

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