4 Cost Effective Marketing Automation Tools for Startups to Boost ROI

In the world of digitalization, buying or selling a product or service is unimaginable without the role of a digital platform. As a result, almost all the marketing processes have shifted to digital. And hence, digital marketing is the new normal that most agencies or businesses are now opting for. However, as we evolve in the digital world, the role of automation is increasing day by day, thus, leading to the emergence of many new marketing automation tools and marketing automation platforms. However, before discussing the best marketing automation tools and the top-rated marketing automation platforms, let's understand a little more about marketing automation, its role in the growth of a company, cost-saving, and how it is a great choice for startups.

Marketing Automation

Automating marketing work to ease the complicated and monotonous marketing work using various marketing automation tools or software is termed marketing automation. Marketing tasks that are repetitive, like email marketing, social media posting, some search engine marketing processes, can be automated today. It not only makes these processes more efficient but also provides a more personalized experience. 

Role of Marketing Automation in the Growth of a Company

With the help of marketing automation tools, companies can increase the efficiency of marketing processes, leading to better engagement and sales. In addition to this, they can also communicate with the customer in a more personal way leading to faster growth in revenue and return on investment (ROI). 

Moreover, marketing automation is like a one-time investment that will help you make your marketing efforts better and yield a better ROI over time. Once the marketing processes have been automated, you will find it worthy.

For startups, marketing automation can prove to be an absolute boon in scaling up their business. With the help of the best marketing automation tools, startups easily promote their business with the least hurdles and are also able to save on marketing budget.

Now let's have a look at the top cost-effective marketing automation tools & platforms.

Four best in-budget marketing automation tools and Platforms for Startups

1. Campaign Monitor

This tool is one of the most popular ones among startups. The email builder and workflow creator are some top features that make this tool the first choice for many. The best part of this tool comes into play when planning to launch campaigns for a product or service, as it serves the purpose better than expectations.

1. Top features:

• Email Marketing

• Personalization of Campaigns

• Analytics

• ROI Tracking 

• Process automation 

2. Rating: 4.5/5

3. Price: Core features at $9/month. Unlimited features at $29/month.

2. mTalkz

This platform is a great find for startups. From being affordable to offering a wide range of communication & marketing automation options, it serves as a complete package of marketing options with automation for startups.  

1. Top features:

• Data ingestion

• Campaign triggering

• Analytics & Reporting

• Personalization  

2. Rating: 4.3/5

3. Price: Flexible pricing based on services

3. GetResponse

Being one of the top marketing automation platforms, the best part of GetResponse is that it can cater to the needs of the smallest startup to even a fortune 500 company. In addition, its ability to fit perfectly into the integrated sales and marketing operations of a firm makes it a great pick.

1. Top features:

• Preferred for e-commerce

• Broad Automation options

•  150+ app integrations 

2. Rating: 4/5

3. Price: Starting price $15/ Month

4. Campaigner

In simple words, this one is a feature-rich marketing automation tool. Its UI/UX is widely loved. The pricing is attractive too.

4. Top features:

• Segmentation 

• Sales Engineering

• Workflows

• Dynamic Content

5. Rating: 4/5

Price: Starting price $19.95/month