3D Cards in Austin and Other Direct Mail Marketing Opportunities

by Awesome 3D Cards Engage, Retain, and Grow More Customers for Your B

In the modern age, many businesses neglect the importance of direct mail marketing. They push it off as an outdated marketing method. But that doesn’t be further from the case. In fact, when you send visually interesting mailpieces, it makes people exponentially more interested in what your brand has to offer to Austinites. Considering how quickly you can draft up a social media post or email, potential buyers appreciate the extra effort that goes into crafting a direct mail strategy. Plus, they like to have something tangible that makes them think about you.

So, while direct mail still matters, the question really comes down to this… How do you ensure that you create a mailpiece that will resonate with your audience? Your goal should be to deliver innovative promotional items that appeal to recipients on a more personal level. Let’s take a look at some of the top options for engaging with your audience that are sure to give you a good return on investment.

In-Depth Brochures

Brochures are an effective direct mail marketing tool for businesses because they allow you to showcase your products or services in detail. This allows potential customers to have a better understanding of what you can do for them. They won’t have to stumble across your site online when they have valuable information at their fingertips when they visit their mailbox. By providing this information, you establish yourself as an expert in the Austin area, building trust and credibility.

Just make sure that you have an eye-catching design. Consider hiring a professional designer to get this job done. By making your brochure more colorful and including images, you create a more innovative promotional item. That translates to recipients being more likely to read them all the way through.

Product Samples

If you want to increase interest, loyalty, and sales, product samples are a great option for your direct mail strategy. These provide a tangible representation of the product that is being marketed to your audience. It gives them a little taste of what they can expect when they invest in the whole thing. Across the board, people love receiving free things, so receiving product samples in the mail will be especially exciting to them.

Product samples are also able to be targeted to specific audiences. This is a good thing considering not every person is going to enjoy the same products. By customizing your innovative promotional items according to the buyer that you are mailing to, you achieve a higher conversion rate and, ultimately, a more cost-effective strategy.

Branded Items

Leave a lasting impression on direct mail recipients when you provide them with branded items. This is different from product samples in that you are giving innovative promotional items like USB drives, keychains, pens, tote bags, and even water bottles. Truthfully, any item can be customized with your Austin-based business’s logo and message. They are memorable gifts that someone can actually use in their day-to-day life, and you are able to bulk buy them for mass exposure to your brand.

You are creating a positive image of your business when you send objects in the mail. Doing so indicates to your audience that you are thoughtful and want them to get use out of your brand, even if they don’t buy from you. (Although, you certainly hope that this will be what changes their mind.)

Gift Cards & Coupons

Did you know that over 70% of adults buy at least one gift card during the holiday season? Gift cards are great for any business that sells products to have because they bring new and returning customers through your doors. But think about the kind of impact it would make if you sent past customers some extra cash to spend at your store. Even a $5 gift card that acts as a “thank you” could incentivize someone to visit your business and make a sizeable purchase. So, while it may feel like you are giving money away, you are actually doing a great job of building your brand loyalty.

The same concept applies to coupons. Buyers love receiving coupons in their mailbox, making it a strategic effort to encourage them to check out your business. You should especially invest in coupons during times when you are pushing new products.

Artistic 3D Popup Cards

It may be the case that you have received cards from businesses before. If they weren’t visually interesting, though, you might have opted to toss them out soon after. As you know by now, it pays to be creative. 3D cards in Austin set you apart from your competitors because they are an embodiment of that sense of creativity. With limitless designs to choose from, 3D cards give you the chance to be truly unique, which is critical to building brand awareness and loyalty. You could use a design that is more abstract or one that is right on the nose about what your business does.

You are able to use the innovative promotional item of 3D cards in Austin at any point during the year. For example, you could send popup holiday cards or birthday cards with tailored handwritten messages inside. That handwritten message is going to be what makes all the difference because not only does your 3D card bring the “wow” factor, but it also shows your commitment to making a recipient smile.

The key to direct mail marketing is personalization. You want to show your audience just how much you care, and by reaching them on an individual level, you achieve that. No matter which route you take in leveling up your marketing efforts, whether or not that is with 3D cards in Austin, keep personalization in mind. And make sure that you are always putting our mailpieces that are delightful, impressive, and surprising.