3 Tips for Creating Effective Website Logos

Logos are the first impression of your business. By giving a visual representation of ‘who you are’, they play a pivotal role in creating brand perception, thus influencing your customers’ attitude toward your brand as well as their buying behavior.

Although logo designing has never been easy, modern mediums have made it a little more complicated. Today, one of the greatest challenges for modern businesses is creating a logo for a website because a website logo is intended to not only grab the attention of the target audience, but also to create a distinct identity to stay ahead of the cut-throat competition on a virtual space.

If you are creating a logo for your online business or considering giving a facelift to your virtual identity, here are some tips on creating a great website logo.

1.    Keep it Simple

The online audience is constantly on the go, and thus has no time to process and comprehend complex or subtle ideas. Therefore, it is essential that your brand design is simple and comprehensible to communicate your brand message quickly.

While the simplicity of the idea is good, your logo must have a distinct flair to stand out among the competition. For this, find ways to add subtleness and visual interest without making the design complicated or intense.

2.    It Must be Easy to Memorize

The online audience has a very short attention span. Usually, you have very few minutes to make an impression on the minds of your target audience. Make sure that your design is recognizable and easy to memorize. Consider human mnemonics in mind to choose the right color, style, and shape of the design in order to make your logo retainable logo design lakeland.

3.    It Must be Flexible

Your logo should be flexible enough to suit a variety of needs and mediums. As modern logos have to appear on a variety of platforms and devices, be mindful of colors, size, and texture of the design. Make sure that the design elements look good on different backgrounds, work for a variety of apps, icons, and avatars. Adidas is a good example of design flexibility and adaptability. Its varying logo versions featuring the same motif of three parallel lines make it consistent with virtually every platform and device.

Looking to get a logo for your website? Visit NOVAK Brand Design to get professionally designed logos for delivering a strong brand message. To start your design project, get a quote today!