3 SHOCKING MISTAKES KILLING YOUR WEBSITE REDESIGN

by Liz Seyi Digital marketing manager

From time to time, you might understandably seek to breathe new life into the design of your brand’s website. That might be because you’ve overhauled the brand itself and so want a redesigned website to suit, or your existing design just looks like it belongs to a bygone era.

However, you should keep in mind that redesigning a website from top to bottom can be rather like re-carving a statue: you need to pay close attention to every last detail of what you’re working on, to avoid any mistakes that make your creation stand out for the wrong reasons.

Here are some examples of common errors you could too easily find yourself making as you sculpt your business website design into a new, hopefully more exciting shape.

1. Not including analytics tracking codes

There are many different tools you can use to monitor your website’s success on such metrics as conversions, bounce and click-through rates, and visitor numbers. However, you or your web designer/developer might have accidentally removed the analytics codes your site needs to track all of this.

If you have, you should make sure you put them back in, while continuing to utilise – at the very least – free tools like Google Analytics and Google Search Console, and perhaps also some paid ones.

Meanwhile, our SEO gurus here at PENNInk Productions can help you to determine how to act on the data and insights you gain with these tools.

2. Not patching up broken links

Your website redesign might entail a lot more than just splashing a fresh lick of paint, so to speak, on existing pages. You may feel the need to rearrange where exactly certain pages – particularly landing pages and blog posts – sit within your site map.

For this reason, you should scour your website to check whether, in shaking it up, you have inadvertently broken any of its internal links. If you indeed have, you should replace each of these broken links with the URL for the relevant page, instead of depending on redirects.

3. Not accounting for fresh content in the future

Google will judge the relevance of a website largely on the basis of how often it is updated with new content. For this reason, your website should be built to easily accommodate a steady, continuous supply of new content, such as in the form of new product pages or blog posts.

If you are a sole trader or run a small or medium-sized enterprise (SME) and are looking to overhaul your website, we can build you a business website design that incorporates a content management system (CMS). This would allow you to refresh your site’s content as and when required without needing to get back in touch with us.

For more details about how it could all work, call the professional and friendly PENNInk Productions team today on 020 8144 7931, or reach out to us by filling in the contact form on our website.