3 SEO Hurdles Businesses Need to Overcome

Search engine optimization (SEO) has proven itself as incredibly necessary for any business looking to compete in the modern, Internet-dominated market. Although it is viewed by most businesses in Utah and across the country as a necessary tool, there are a few out there who dismiss it, presenting hurdles for SEO specialists within the business. Here are three common issues facing SEO specialists.

Strategy

SEO is incredibly important. Important enough that it needs its own specialists and strategy to be utilized correctly. Some companies in Utah—especially older ones—are apt to dismiss the tactic as a simple tool that can be implemented easily and quickly. 

The reality is that a strategy must be developed for SEO to work to its highest potential. Resources must be spent on the formulation of an SEO strategy, otherwise, a company will fall behind in this always-changing industry.

Resources

Strongly connected to strategy, the denotation of resources to an SEO specialist or department is incredibly important if the company wants to succeed. Leaving an SEO tactic without adequate backing will ensure underperformance. Underperformance will ensure a poor showing on search engines like Google and Bing, which can make or break the success of small businesses.

SEO is not Paid Advertising

Older companies can have trouble understanding this at time. Although it may be tempting to concentrate only on the bare essentials of SEO, it is also important that an SEO specialist have strong knowledge in social media marketing, content writing, digital analysis and conversation rate analysis. 

Knowing how to advertise helps, but SEO practitioners from Utah to the East Coast must have a wide range of knowledge for their efforts to be successful. It is important for management to understand that pouring money into one facet of SEO isn’t enough to cover all aspects of this extremely important practice.

Ian Carry writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter.