3 Proven Ways To Do Keyword Research In SEO

The success of your SEO campaign depends on the quality of the keywords you use. You get high-quality keywords only when you invest time in keyword research. In simple words, keyword research is the process of finding out the terms and phrases that people search on search engines whenever they are finding your business’s services or products. When your business uses the right keywords and keyphrases in its content, then the chances of its site getting ranked on search engine result pages (SERPs) go up. But how should you perform result-driven keyword research? Enter this guide. Being a trusted SEO India services provider, we bring three time-honored ways to perform effective keyword research.  

Leverage Keyword Research Tools 

Using keyword research tools is one of the best ways to identify the right keywords, period! The best part is that you will find a wide selection of keyword research tools to help research keywords that completely represent your business. Besides helping you discover the keywords that are searched the most by your audience, a good tool will even give you some key details about keywords or keyphrases. These details include the keyword or keyphrase’s competition level and search volume. Moving forward, you can use this information to find out the choicest keywords that you can put strategically in your content.  

Evaluate The Competition 

Here is one other battle-tested way to do keyword research: Just analyze the website of your competitors. This specific technique involves looking at a range of keywords that your competition is using in their content assets—blogs, websites, etc. Once you understand the kind of keywords that your competitors are using on their sites, you must uncover different opportunities to target related keywords. Analyze the websites of your competitors to find out the kind of content they are producing. Then you must even find out how they are targeting keywords in their different content assets. You have to find out the gaps in their existing content assets and then figure out the opportunities where you can produce better content than them. Afterward, you have to also see how you can incorporate similar keywords in your stellar content assets.  

Try Google Suggest 

Google Suggest is a good feature that suggests browsers searchers similar to the ones they are performing. Even this tool can work well when it comes to finding the right set of keywords and keyphrases. Simply start typing the keyword that represents your business. As you will start to type, you will see that Google is providing you with similar search queries. These queries will be closely related to the keyword you typed in the search box. Not just that, but you can even use Google Suggest to find out long-tail keywords, which are more specific and have low competition. 

Wrapping It Up 

All in all, keyword research is integral to SEO success. Best of all, there are so many different ways of researching high-impact keywords. First up, you can use different keyword research tools; then, you can even analyze the competition; last but not least, you can use Google Suggest to find long-tail keywords. These techniques will help optimize your content, drive more traffic to your site, and eventually improve its visibility on the SERPs of Google, Bing, etc.