3 Principles of Infallible Web Design

by Stuart Spindlow Managing Director @ h1SKS Web Studi

Having a website can present your company to the world. You can offer your services and products to the world as well. You can rely on the revenue generated from this channel. However, a great web design is required for you to reap these benefits.

In this article we will discuss three important features of every successful website. If these principles are followed, you are assured to receive a great website when the project ends.

Firstly, the users will start on your website with the homepage and thus, your homepage should be impeccable. The homepage should be appealing to the user, should facilitate intuitive navigation and should load fast enough to keep the user interested in your website.

One thing you should avoid at all costs and that is the annoying pop-up page. These pages are meant to welcome the user but experience tells us that they do more harm than good. They might say “Welcome to our website” but in reality, you are annoying the user because he needs to close a meaningless page to get moving. This page has no benefit from the SEO angle either. Instead, you should allow the user to be comfortable and start with the homepage.

The second thing should be avoidance of banner advertising. After you have selected a nice design for your website, you might get tempted to use banner advertising and earn some extra income. These advertisements don’t look good on any professional website. While many companies still use these ads, they have lost their relevance long ago. They might be advertising your competitor’s products directly on your website. You can imagine what harm you might do to yourself by displaying these advertisements.

Once you have resisted the temptation of inserting banner ads or pop-up pages, and, of course, have created a beautiful homepage, it is time to move to the next topic and that would be navigation. Navigation on the website should always be intuitive. If the user doesn’t know how to surf your website or can’t find his way to your products or services pages, the website becomes worthless. They will simply exit your website and you will not be able to convert them.

Many agencies provide web design in Essex but not all of them are equally efficient. You should discuss your website building project with a few of them and choose the best one for yourself.