3 Outdoor Marketing Techniques for Successful OOH Advertising
When it comes to outdoor promotion, many people consider billboards—the super sized board display messages of a brand on highways. But billboards are only one type of OOH advertising. The area of the marketing is broad. If you are interested in featuring your outdoor marketing to several ways, here are top OOH advertising techniques to grab.
According to the Outdoor Advertising Association of America, people spend 70% of their waking hours out of their homes, OOH advertising is one of the most incredible way to reach them.
Technically Advance Billboards
Billboards of today are not as traditional as they were some 20 years back. The touch of technology is clearly seen in them. Digital billboards are in trend that have effects of lights and creative art. Video billboards are also in trend that display advertisement of multiple brands. They are attention grabbing than traditional billboards. Passersby pay attention to such billboards. They are well expressive. Learn more about Bus Advertising vs. Billboards
Messages on the move
Under OOH advertising, display ads on trains, cars, cabs, buses and other means of transports are called transit advertising. Banners are displayed in different sizes where you can convert a vehicle into a movable banner. Train advertising is advertising in the railway stations, inside the train and outside the train. Bus service advertisement offers more flexibility than train advertising. Clients have choice to advertising inside the bus, outside the bus, full bus branding or just the bus panel advertising. Cab or taxi advertising involves cab back panel or the whole cab advertising. Choose your transit advertising. Like billboards, bus or train advertising could be area specific. Decide the area where you want to display your advertisement. Consult the outdoor advertising agency to target those buses or train running on the route where you want to promote your services.
In-Shop Branding
This is a unique outdoor concept where malls, shopping hubs and shops are targeted to display varieties of brands at one place. Both medium and large sized banners display products of different brands not only increasing knowledge of varieties but also encourage shoppers to buy them. While in the mood of shopping, people often want to try something new and interesting. At that time, if y they see banner of a product which is new to them and sounds interesting, they would like to buy and try the product. Therefore, in-shop branding is getting popular these days.
According to the Outdoor Advertising Association of America, people spend 70% of their waking hours out of their homes, OOH advertising is one of the most incredible way to reach them.
Technically Advance Billboards
Billboards of today are not as traditional as they were some 20 years back. The touch of technology is clearly seen in them. Digital billboards are in trend that have effects of lights and creative art. Video billboards are also in trend that display advertisement of multiple brands. They are attention grabbing than traditional billboards. Passersby pay attention to such billboards. They are well expressive. Learn more about Bus Advertising vs. Billboards
Messages on the move
Under OOH advertising, display ads on trains, cars, cabs, buses and other means of transports are called transit advertising. Banners are displayed in different sizes where you can convert a vehicle into a movable banner. Train advertising is advertising in the railway stations, inside the train and outside the train. Bus service advertisement offers more flexibility than train advertising. Clients have choice to advertising inside the bus, outside the bus, full bus branding or just the bus panel advertising. Cab or taxi advertising involves cab back panel or the whole cab advertising. Choose your transit advertising. Like billboards, bus or train advertising could be area specific. Decide the area where you want to display your advertisement. Consult the outdoor advertising agency to target those buses or train running on the route where you want to promote your services.
In-Shop Branding
This is a unique outdoor concept where malls, shopping hubs and shops are targeted to display varieties of brands at one place. Both medium and large sized banners display products of different brands not only increasing knowledge of varieties but also encourage shoppers to buy them. While in the mood of shopping, people often want to try something new and interesting. At that time, if y they see banner of a product which is new to them and sounds interesting, they would like to buy and try the product. Therefore, in-shop branding is getting popular these days.
Advertise on APSense
This advertising space is available.
Post Your Ad Here
Post Your Ad Here
Comments