3 Must-Ask Questions for a Crowdfunding Consultant

by Daniel M. writter

Ask anyone raising funds for a cause, and they will tell you that crowdfunding is one of the most potent and reliable fundraising sources. The sheer reach promised by online crowdfunding platforms is a strong reason why many new and old non-profits look to this fundraising method to meet their financial goals.

Whether you are a newbie or running your 10th crowdfunding campaign, you must have come across the term ‘crowdfunding consultant.’ You may wonder what this unique, 21-st century profession means. Let us explain. A crowdfunding consultant is essentially a professional who will help you design your campaign, manage, and promote it. The consultant can be an individual consultant or an agency that collectively manages your campaign.

If you are running your first crowdfunding campaign and are considering hiring a crowdfunding consultant, here are three must-ask crowdfunding questions you must introspect and have the answer before hiring a consultant:

1. Do I need a crowdfunding consultant?

Just because the possibility exists doesn’t mean you choose it. You may have access to a crowdfunding consultant, but you may not need one. If you have the experience, a competent team, an existing donor base, good social media engagement, then you may not need a consultant. Additionally, many online crowdfunding platforms such as Ketto also have elaborate and comprehensive blogs on how to run successful campaigns. This means that you don’t need any other experts to handhold you or do the work for you.

On the other hand, if you are running an extensive campaign with limited resources, you may want to hire a consultant to strategise and develop your campaign. Remember, most of the execution work may still need to be carried out by you.

2.  Who will be a good crowdfunding consultant for my goal?

If you are non-profit in the education sector, seeking help from a crowdfunding consultant who specialises in environmental campaigns is a bad idea. Their strengths may not align with your objectives. So, make sure that the consultant you hire has the relevant experience in the field. Or, you may end up teaching them much more than you are expecting to learn from them!

3. How much should I pay for such consultancy?

While this question is entirely subjective, you can consider a few parameters before arriving at the budget you need to set aside for a consultant. These parameters include-

  • ·      your campaign’s financial goal
  • ·     the proposed duration of the campaign
  • ·     the experience and expertise of the consultant
  • ·      the time and effort that the consultant will give to your campaign (most consultants work on multiple campaigns simultaneously).

Consider these variables and approach the consultants with a budget in mind. Crowdfunding consultants may charge a fixed fee, a commission, or a match of both. 

Choosing to hire a crowdfunding consultant is an important decision. Make sure you don’t rush into it and objectively answer the above question before deciding on a ‘yes’ or a ‘no’ to hiring a consultant.

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About Daniel M. Junior   writter

1 connections, 0 recommendations, 19 honor points.
Joined APSense since, August 27th, 2020, From navi maumbai, India.

Created on Jul 14th 2021 02:05. Viewed 166 times.


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