3 Good Reasons to Use Online Polls in Blog Posts

The best digital marketing agency suggests its clients to use online polls, in order to gain greater insight into the opinions and thinking of their consumers, and to boost audience engagement. Studies show that one of the best ways to increase consumer engagement is by asking them questions related to your brand and services.

You must have noticed that it is more common among the users to like a post than leaving a comment on it. Though likes are also important, but getting feedback from the consumers is even more crucial, and for that online poll is ideal.

It definitely makes sense to ask your audience for their suggestions as this has proved to be successful. Instead of asking your consumers to leave a comment, it’s better to ask them sensible questions through an online poll.

Three reasons you should use online poll in your blog posts are:

1.       It would enhance your blog post

The more polls you conduct on your web page, the more interaction you can have with your audience and hence there will be more user engagement. By asking about your consumer’s opinions and suggestions, you give them a way to engage with you. And if your users interact with you on that poll, that means they are going to spend more time on your website, which is actually good for you.

Blog posts which include an online poll may prove to be more beneficial and fruitful on your web pages.

2.       Online polls make it rapid for users to interact and engage with you

Online polls let your users to interact with you quickly. Also, they have another winning feature, i.e. polls are easy to put together. While a quiz demands more time to be compiled, with an online poll, one question would be enough.

Moreover, an online poll is very entertaining and users are assured that their opinions will be considered. Not just this, consumers are allowed to maintain their anonymity while taking a poll, which is not often possible when writing a comment. All this proves that online poll is more interactive and persuasive.

3.       Online polls allow you to gather data easily and quickly

You can get a direct feedback on any topic from your audience through an online poll. Then you can use this feedback to create an effective strategy for the future and for the benefit of your website. Simultaneously, the data collected can be used for market research purpose and for understanding the trends of the industry.

 

It is quite easy and interesting to keep creating polls ever week for a month or two, the best digital marketing agency would also recommend you to keep doing this, and see what impact this will have on your website’s engagement level. So, launch an online poll on your website, or include it as a part of your blog post, to get a successful response. 

Remember to keep the question simple and straightforward and use images and videos, if appropriate to entice your audience towards it.