3 Crucial SEO Tips That Every Website Designer Should Know

Medical SEO or Search Engine optimization for the medical industry is something many medical practices still hesitate to use. According to Google, majority of the search enquiries are for health related information and the search volume is increasing day by day. This shows that people are looking for solutions to their health problems online more than ever and the competition for healthcare providers is as steep as ever.

With ever increasing demand for providing medical information and services online, it has become important for medical practices and businesses to be clearly visible for attracting new patients. This is because people are naturally inclined to trust Google search results as it is the most popular search engine, and ranking high in Google helps you gain authority among your competitors.

Creating a website is one of the first and foremost steps towards strong online marketing and the second step is to take necessary measures and employ effective optimization strategies to help prospective patients find you on the internet. Measures that can help with this are:

• Update your methods and technology:
  
  Medical website design continues to evolve, and to bring new patients to your website you should implement updates to your SEO strategies and technologies. A good website should include
  
  
• Your exact location
• Be mobile friendly
• Embrace social media
• Ensure careful use of valuable content
• Include patient or customer testimonials
• Provide easy navigation
  

      And for all that you must clearly understand how patients or your visitors use your site.

• Revive old content:
  
  Sometimes you may have old content that has the potential to attract new patients. There maybe a post that was published two years ago that had some attention from visitors but may have old information. In such cases, you can refresh your old content and re-post it or revise it with new information and updated news to generate more traffic. At time health content marketing and promoting your content through email and social media can also boost your traffic.  

• Discard dead links
  
  Eliminate the use of dead links as such links can reduce online visibility. Website users are frustrated when their clicks lead to a 404 error page. This can bring down your ranking as a dead link cannot take visitors to its original page. Although installing Broken Link Checker cannot find dead links accurately, it is a good measure to start with to get rid of dead links.

Being visible online is now more important than ever and medical SEO done correctly can be an effective solution.