3 Considerations for Designing a Feather Flag

by Kevin Smith Author

Feather flags have become a common sight along roadsides, in front of retail outlets, and at trade shows. They provide excellent visibility and a great way to reach out to potential customers. Because of their vertical orientation, they command attention and can be used for marketing, branding, or locating businesses or events.

But not every feather flag works like marketing magic. For a business to wring the most benefit from a feather flag, the design must be eye-catching while implementing desired messaging or calls to action. To accomplish those goals, you must consider several factors when designing a feather flag for your business purposes. Read on to learn more about the factors you should consider when designing a custom feather flag.

Decide the Purpose

One of the benefits of feather flags is their versatility. They can be used to direct foot traffic, grab the attention of potential customers, and get your brand in front of the public. However, it’s difficult to achieve all these goals on the same flag. That makes the purpose of the flag important. If you want to tell potential customers about a sale, you may simply want a brightly colored flag emblazoned with the word “sale” on it to draw attention. If you’re using the flag to guide event participants, a directional arrow graphic may do the trick. Before brainstorming a design, figure out how you’ll use the flag and plan accordingly.

Plan Content

Once you’ve decided your purpose, you can think about which graphic elements will help you meet those needs. Feather flags are great at catching attention, but the trade-off is that it’s difficult to feature a lot of text. Therefore, try to use graphics and direct commands to get the desired results. Generally, you want to keep text to a minimum on a feather flag. Avoid phone numbers and email addresses on feather flags and use more indirect methods of contact such as a web address instead. Bold colors and fonts can be helpful, but just make sure they correspond to the tone of your line of business.

Images are Important

It’s said a picture is worth a thousand words, and that can be an important consideration when working with limited space for text on a feather flag. A logo or image can help improve your design dramatically. It can help you meet branding goals while creating a memorable impression on potential customers. Just make sure the images are of good quality and portray characteristics or products associated with your business.

If you’re planning to design your own feather flag, make sure to use these tips when plotting a design. Decide he purpose who hope to achieve, plan content accordingly, and be sure to use appropriate images to get the maximum effect.