2020 Crisis Management, Marketing Communications, Public Relations, Tips & Insights

 2020 Crisis Management, Marketing Communications, Public Relations, Tips & Insights

There is no doubt that we live in a strange time with a new crisis in every corner. It's hard to find a person, family or Digital Marketing Company Stafford  business that is not affected by the financial, social, medical, or in some other way with COVID 19th pandemic. Although global pandemic is not common, everyday crisis and in spite of the crisis at hand, the basics to handle the situation and communicate with external audiences remains the same.

Is that mergers and acquisitions, environmental challenges, production accidents, bankruptcy, fire facilities or even a global pandemic, the success of major changes or the impact of the crisis event is strongly influenced by how reputable a company is managed. What it boils down to is giving the right message, to the right person, at the right time to reduce and manage the reputational damage that can affect the bottom line.

To make sure you're ready now, or when you're fighting the crisis, especially one that creep up on you, we have compiled a list of top 11 consideration of external communications to extinguish the fire.

External Communication Crisis Checklist

1. Check the Facts, Fast

You need to be efficient and fast to have a storyline before someone else beats you to the punch, but not rash. Time is of the essence, such as messages, so first you need to understand the answers to key questions:

What happened?

Who is at risk?

Are there any injuries or fatalities?

What / who has been affected?

External parties on the scene as police?

Crisis events is contained or has spread?

Are there any other new crisis that could be associated with this incident?

2. Analyze, too fast

Assess whether there are legal implications, what general timeline for the crisis and the anticipated results. The law must be brought into the loop immediately to help judge.

3. Review your internal Hierarchy

Who needs to follow and / or approve each and every movement? For more insight into the internal focus, see our article on the internal strategy of Crisis Communication.

4. Assemble The Task Force

Having determined the important players, quickly assemble them by phone to level-set strategy and immediate tasks, and schedule reports rhythm-in calls as crisis command - daily, hourly, or more frequently - to keep abreast of the fluid situation.

5. Consider Your Audience

Who are your key external stakeholders? Customers, suppliers, shareholders, the media, local communities, government officials, etc. all need to be communicated to. The sequence you communicate with this audience - and the message is delivered - will vary depending on the situation.

6. Message hardened Key

Decide who / what / where / when / why the answers to the most important for your viewers to know. Make your message clear, direct and original - this is not the time to add additional sounds. Messages will be the basis for all of your external communications. Make sure everyone on your team that would directly respond to questions to understand what they should and should not be shared.

7. Prepare your Spokesperson

First, determine who your spokesperson will. Keep in mind that using the CEO do not always make the most sense. When choosing a spokesperson, works to check the exposure, critical level of crisis, the necessary technical knowledge, availability, frequency, familiarity with the audience, and the ability to calmly and clearly communicated. Then coach spokespersons Digital Marketing Companies Stafford  through the details of the situation, the nuances of message topics, expectations, and off-limits to be avoided. After each appearance, regroup and discuss what worked well and what topics need more data.

Report this Page