Marketing Vs Public Relations - 5 Differences You Should Know!
by The Yellow Coin PR Agency in Delhi
While many newbies and experts in the business world use the two terms
interchangeably, there is a vast difference between marketing and public
relations. Today's social media platforms' dynamic trends have blurred the
lines a little, but there are different services provided by a PR Company in Delhi and a Marketing
firm. Here, we'll help you learn the primary distinction between the two
Marketing is defined as a company's efforts to promote a brand, product
or service to increase sales and profits. It is often referred to as the more
giant umbrella under which PR plays a part. Public Relations or PR talks about
the actions taken to ensure a favourable public image of an organisation. It is
responsible for handling the reputation and communication lines of the company.
Goals and functions
Marketing works to support the sales team, so all marketing strategies
aim to boost tangible sales success. This might be done with the use of paid
media such as social media posts, TV ads, creating an advertising campaign or
conducting market research. On the other hand, it is the PR team's goal to
ensure that the public maintains a good attitude towards the company, its ads
and products. PR is also responsible for handling negative influences through
good communication and crisis management skills. This would involve earned
media by making press releases to introduce new initiatives, organising press
events, engaging in opportunities to speak to the press, creating a buzz,
maintaining open communication and feedback channels with customers, stakeholders,
media outlets, and public members.
While a brand or product has the same target audience, marketing and PR
firms do not. Marketing activities are targeted at the same audience as the
company's current and prospective customers. The latter is the main target here
because marketing campaigns and ads will only be able to result in more sales
if new customers buy into the marketed goods or services. PR is targeted
towards a broader audience, including customers, the general public, media,
employees, and shareholders. They have to cultivate and maintain a solid
foundation of a positive relationship with anyone showing an interest in the
brand as well as the general public at large.
Longevity of action
Marketing activities involve small short-term steps to affect immediate
sales and profits. These billboard ads, TV commercials, etc., do not remain
active for long periods, lest customers feel bombarded with the brand's
promotional efforts. At the same time, PR is a long-term journey of a brand to
maintain an excellent public image and improve credibility throughout a
company's active years.
Both Marketing and PR are huge investments undertaken by a company or
celebrity to survive and stay relevant in this fast-paced world. However, there
is a difference in how both these investments payback. Marketing’s Return of
Investment (ROI) is immediately visible in the sales numbers. With proper
market research, marketing campaigns set particular sales goals to be achieved.
At the end of the campaign, the resulting revenue generated can be measured up
against these predetermined goals to understand how successful the marketing
strategy was. This can further open discussions about what was done right or
what went wrong so that brands can develop more accurate strategies in the
future. PR, on the contrary, is a long term investment that honestly does not
have any tangible measurements for its effects, but its influence can be
visible in all aspects of an organisation. As it deals more with feelings and
attitudes rather than numbers, success is felt and observed as opposed to the
direct effect of marketing on sales numbers.
Therefore, Marketing and PR Firms
in Delhi undeniably differ in what they do for a company and what they
achieve. However, they both exist together, like the roots and branches of the
same tree. Marketing cannot be done without the help of reasonable PR efforts,
and PR cannot be successful without a dash of marketing first. It is crucial
for companies to make use of both for their success.
Created on Mar 18th 2021 04:15. Viewed 141 times.