How do I write a good article to promote my business?
This is a question that all online marketers ask themselves. Many of those involved in online marketing will never write a single blog, article or post themselves. They will rely on articles written by someone else through article directories and PLR. The problem is that the will also never brand themselves. They will put an enormous amount of effort into branding someone else. The truth is you should be writing your own articles, but for many this is easier said than done. But iti really is not that hard to do, the hardest part of the whole thing is:
Both of these statements are 'reasons' for people to avoid getting out of their comfort zone. So I'll share some tips on how to write your own original articles to promote yourself and your products.
1. Know your product-Learn how your product opportunity works, Know what it can and can't do. this way you know what problems you can solve.
2. Facts tell, stories sell-Use stories to make your point-It doesn't have to be your story. You can 'borrow' someone else story or even make up a hypothetical story.
3. Follow the following strategy: present the problem, present your product, show how your product can solve the problem-People want to know what is in it for them. They don't care that you get paid, show them what they will gain from your product.
4. Be truthful-Don't fill your story with a lot of hype. Be honest about what your product can do. Pick one way your product can help and concentrate on that one thing. You can always write another article later to concentrate on something else.
5. You are not Ernest Hemingway or Jules Verne or even a pulp fiction author, and you don't have to be-There's a scene on the movie Amadeus when Mozart is talking about being a 'vulgar man' and explaining why his 'lowbrow' productions were doing so well. I can't post what he said but I can tell you in my own words. People wanted opera about people they could relate to not God's sitting high up on Mt Olympus. The common people could not relate to them.
You can get tips all day long from others who write but you are ultimately the one who has to take the bull by the horns, get uncomfortable and write.
Get out of your comfort zone!
Most people will till you "I'm not good at writing" or "I don't know what to write"Both of these statements are 'reasons' for people to avoid getting out of their comfort zone. So I'll share some tips on how to write your own original articles to promote yourself and your products.
1. Know your product-Learn how your product opportunity works, Know what it can and can't do. this way you know what problems you can solve.
2. Facts tell, stories sell-Use stories to make your point-It doesn't have to be your story. You can 'borrow' someone else story or even make up a hypothetical story.
3. Follow the following strategy: present the problem, present your product, show how your product can solve the problem-People want to know what is in it for them. They don't care that you get paid, show them what they will gain from your product.
4. Be truthful-Don't fill your story with a lot of hype. Be honest about what your product can do. Pick one way your product can help and concentrate on that one thing. You can always write another article later to concentrate on something else.
5. You are not Ernest Hemingway or Jules Verne or even a pulp fiction author, and you don't have to be-There's a scene on the movie Amadeus when Mozart is talking about being a 'vulgar man' and explaining why his 'lowbrow' productions were doing so well. I can't post what he said but I can tell you in my own words. People wanted opera about people they could relate to not God's sitting high up on Mt Olympus. The common people could not relate to them.
You can get tips all day long from others who write but you are ultimately the one who has to take the bull by the horns, get uncomfortable and write.
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Comments (20)
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Yes Paula reading what others write is also a good way to pick up tips
Paula van Dun16
Retired
It really does gets easier if you do it a lot, even if English is not your native language. When you do not do only the writing but also read a lot you will also pick up expressions and sayings. Even if your writings have some style and grammar mistakes (lol i know mine have) they are much more valuable than the most sophisticated writings from the Guru's. However you can learn from all these mailings too. When you click a link in an ad, email or article volantary (not for credits) try to figure
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
It does get easier every time Cindy! It's all about building your confidence!
Cindy Bolley16
HHCTB?
Good Stuff as always Cheryl
I just wish more would read it.
I know that you are as tired as I am with all this copy and paste crap
HHCIB?
Writing gets easier the more it is done. The important thing to do it to start.
Sam and Joe Spider are waiting!!!!
Cindy
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Thanks Leonidas. I hope people take the basics and get started. A lot of people are intimidated by all the information out there especially when talking about writing articles for promotion. They get overwhelmed by things like Keywords, metatags etc. If someone is just starting out, forget all of that and just practice writing. Once you get comfortable with putting your thoughts in print then try adding other elements. Baby steps-you can't go from crawling to running a marathon overnight.
Leonidas Blaze1
Cheryl you had shared very helpful article over here.All the points should be consider before writing a article for promoting your business.As article means a lot when we talking about online business promotion.
Vinu Patel4
Consultant
hi
this best lesson for all, Very well spoken and anyone who has the desire to follow your tips will immediately reap rewards from the information you have posted here. Great content we all can learn or be reminded of what we already know....Great to share to this article with all our members....
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Thanks for all of the input
Kenny Lee4
Attention electronics
Thanks for your articles, essays on love welcome
Anna B.4
Young Living Distributor
I always tell how the product can help them. I know of no other way to promote anythingthan to tellhow it will help a person make money and live better. Only
when a person learns how a product or service will benefit them will they be
interested in what you have.
Mohann Krish6
Your article reminds me of someone who gave the 3 step formula for writing an article:
1. Introduction: Write what you want to write about.
2. Body: Write what you want to write
3. Conclusion: Write about what you have written about.
Hoda Elkayal4
Senior Web Developer
Hi,
I find this is very useful article. thanks for sharing this with us .
Joseph Botelho15
Working on one project at a time.
Have you seen how the system works that me and Lonnie developed, for us all to be able to do this and share more articles.....it works wonders now only will it go to my blog but across face book.....automatically.....all you need to do when you tweet something is add the words Networking Champs before your tweet......simple....and your more then welcome Cheryl.....
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Thanks Joseph sharing works wonders
Joseph Botelho15
Working on one project at a time.
I had to share this article and it is also now on my blog on the side corner getting you additional hits and readers.............Why it works....sharing is a good thing....you not agree....Called Across the sky....:}
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Thanks for the additional tips Paul. I hope we will see more original content Sean. I'd much rather read the words of a fellow member than another perfect Guru sales pitch or PLR article thrown up just to 'be active'.!
Paul Hines16
A New Path to Financial Empowerment
That's right, be bold, think outside the box, sell the benefits, be transparent, let people know what's in it for them. Don't be afraid to not only talk about the benefits but also talk about the con's as well, people appreciate honesty and they appreciate it when they're not meant to feel like you're insulting their intelligence.
Pull em in with your title but make it worth their while once they get in because if the body of the article isn't as hot as the title they'll just click off. Take
Sean North12
Business
Great tips and overview Cheryl, another must read for those wishing to move forward Thanks
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
We sometimes need a reminder to get out of that comfort zone! the more you step out of it, the easier it becomes.
Joseph Botelho15
Working on one project at a time.
Hi Cheryl,
Very well spoken and anyone who has the desire to follow your tips will immediately reap rewards from the information you have posted here. Great content we all can learn or be reminded of what we already know....Great to share to this article with all our members....