What Niche Marketing Really Is
It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t feasible…or possible, for that matter. So what are us little guys supposed to do?
Niche marketing is our answer. We can’t advertise our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living… thanks to the Internet.
Niche marketing is selling specific products or services to a limited audience. One person with a computer, an internet connection and a good idea can go into business for himself on the Internet and target the people who would be most interested in what he has to sell and do all of the above on a very limited advertising budget.
Finding the right niche for what you have to sell isn’t really all that difficult. Just think about who the people are who would be most interested in what you have to sell. For example, if you have concocted a shampoo formula that will take chlorine out of a person’s hair, you can’t compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a website to advertise your product JUST to people who have swimming pools.
In essence, niche marketing is selling a product or service to those who want or need the product the most.
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Comments (18)
Tolulope Babatunde7
HCD Consultant
This a great marketing tips and strategies . Everyone in business needs to understand this.
Cindy Bolley16
HHCTB?
@Isabella... Keep looking, I think it may be hiding from the masses
@Mohann... Thanks, I think I have written about it many times
Some days it just comes out better than others...perhaps this was one of those times
Cindy
Debbie Duvenhage3
DEAR CINDY,
THEY ARE TELLING THE TRUTH,BUT THAT EASY BUTTON????.I AM STILL LOOKING
FOR IT!
Mohann Krish6
@Cheryl: What you have written about Niche Marketing is apt and striking. Understanding the concept is far more important than find a way to actually doing it because people have to do their own research and find a way to succeed.
@Cindy: Your views on Affiliate Marketing are awesome! Why don't you write an article on this and take it forward?
Cindy Bolley16
HHCTB?
WHAT!!!!!!
@Isabella.... I hear it all the time is it NOT true?
Do you mean to tell me there is NO Easy BUTTON????
Dang..... I was sure they were telling me the truth.
Good girl.. gosh I wish more would listen about that TIME thing
Cindy
Debbie Duvenhage3
everything takes time and a lot of reading! No easy way out.
Cindy Bolley16
HHCTB?
@Angie.... the concept is a simple one.
But that does not mean internet marketing is Simple
If that were the case everyone would be RICH!
And success does not happen over night
Remember... Rome was not built in a day,
I think it may have taken a week... Perhaps even 2
The more you learn the more you earn, Never stop learning
The internet is set to warp speed... just try to keep up
Cindy
ANGIE ELLIOTT4
I agree with Lisa...internet marketing is overwhelming to me, and the term niche marketing didn't really mean much and how to use it practically until reading this article and Cindy's comment. Thanks!
Lisa Simonetta3
TE and TAE owner.
Very good article. I think you have good info in there. The way you worded it, it helped me understand niche better.
Nicholas G.7
Electrician / Internet Marketer
Niche Marketing can make you a lot of money if you know what to do.
That why if you do not have the proper training you will end up loosing money instead of making a profit that's where Niche profit class room comes in.
They teach you step by step way for to make profitable business from just marketing niche.
http://www.nicheprofitclassroom.com/cb?hop=nicka777
Nicholas G.7
Electrician / Internet Marketer
Niche Marketing can make you a lot of money if you know what to do.
That why if you do not have the proper training you will end up loosing money instead of making a profit that's where Niche profit class room comes in.
They teach you step by step way for to make profitable business from just marketing niche.
Andrey V.6
moneymaker.)
Interesting article Cheryl !And good addition to the article from Cindy.
Cindy Bolley16
HHCTB?
Thanks Fred
Cindy
Fred Mugone15
Affiliate marketing
Excellent article Cheryl and excellent advice, in your comment, Cindy.
Cindy Bolley16
HHCTB?
@janpn...It is called marketing!
The product does not have to be your own.
You can do "Affiliate Marketing"... Selling other peoples stuff.
You can become an affiliate and earn commission off someone else product.
Just to name 2 places to look for something to offer you can go to Clickbank
Or CommissionJunction.
But before I get ahead of myself.. Your first step is to choose your niche.
Your niche will be something that is of interest to you. You don't have to be
an expert about th
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
This is exactly why I build my own list from interested parties instead of buying 'lists' from someone else. It's much easier to promote to people who have an interest and could be converted into a 'sale' than trying to convince people who could not care less to become interested.
Patsy j Payne8
konnektions konsultant
My niche is "Information/Referral Consultant" with secondary niche of "branding". That niche is my passion and crosses all lines of income, all products all eBooks. etc. So how do I market. I have non-monetized blog to establish my reputation as someone who has a lot of knowledge or knows where to find it. Example a friend of mine asked about SEO. I did a search on Twitter, facebook and APSense. I was able to give her a large list that she could scan and find something that appealed to her. My
Johannes Nieuwoudt2
Financial Consultant
So how do you go about it? You still have to reach the people in your target market. Very few people has a product of their own.