by TOMS Shoes to draw attention to the plight
Tuesday was One Day Without Men"s Puma Lazy Insect II Black / Blue Shoes Shoes, a global event organized by TOMS Shoes to draw attention to the plight of Third World children who have no shoes. People were asked to go the day without shoes, to get some small glimpse of what that's like.Here's a story from the SMU Daily Campus about Southern Methodist University students who took part. TOMS Shoes -- which famously donates a pair of shoes to a needy child for every pair sold -- was founded in 2006 by Blake Mycoskie , a former business student at SMU.We're investing $1.3 million to solidify Belk as the premier destination for ladies shoes in Fayetteville," said Russ Grunewald, vice president and regional store manager. "The project includes the expansion and total renovation of our ladies shoe area.The renovations should be finished in June. In the fall, the store will add more brands, such as Frye, Michael Kors, Alegria, Poetic License and Sam Edelman, Grunewald said.The company's re-branding process lasted more than a year and included input from stores, employees and a survey Men"s Puma Lazy Insect Black / White Shoes of more than 30,000 customers.The 120-year-old department store chain is updating its corporate identity for the first time in 43 years, and that means a new logo. And the Fayetteville store also is getting a $1.3 million update of its ladies shoes department.The chain is leaving behind the slanted curlicue font designed to attract a well-to-do customer base in 1967. It is replacing it with a bold, slimline, 21st century font with overlapping blue ovals in an abstract floral pattern and a new tag line: Modern. Southern. Style."Our new brand clearly communicates what our company is today and what we aspire to be in the future, Tim Belk, chairman and CEO, said when the new brand was announced in October.
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Comments (1)
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