Latest Change in Google Adword System
Below we detail the latest developments sent by Google to Online Marketing Agencies .
Broad match modifier
The broad-match switch is a new feature of AdWords targeting keywords for creating more scope than the phrase match and greater control than broad match. The addition of broad match keywords modified to campaigns, get more clicks and conversions with an interesting ROI , especially if used primarily for exact match keywords and phrase .
To implement the switch, just add the plus sign ( + ) in front of one or more terms of a broad match keyword . All terms preceded by the sign + must be included in the user?s search query accurately or with a slight variation. Depending on the language , these variations include misspellings, abbreviations and acronyms, forms singular / plural and words with a common root (like ? book ? and ? library ? ). Synonyms (like ? fast ?and? Express ?) and related queries (such as ? flowers ? and ? tulips ? ) are not considered variations.
If you want to see more information about this new feature of ? broad match modifier , beam click on this link.
Changes in the Report Center
Recently you?ve noticed that several reports have been transitioning from the Center reports to the Campaigns tab of AdWords accounts . During the coming weeks, will be moving all key features of each report from the Center reports to the Campaigns tab and each time a report is available on this tab, you eliminate the option of creating the type of report in question Report Center. Finally, the Report Center will disappear.
Scheduled reports are configured to continue generating as ever. However, these reports are also copied to the ?Reports? section of the Control Panel and library. When you are familiar with the new version of scheduled reports , you can remove the previous reports in the Report Center and to avoid duplicate emails .
Finally , when you close the Report Center , you can download , schedule and email reports only from the pages of campaign management. However, note that these changes do not affect your Report Center Customer Center.
Ad Oneline Sitelinks
As you know, a few months ago launched the Ad Sitelinks , with which we have observed an increase of up to 30% CTR . Now, I want to talk soble Sitelinks a new format in a single line , which lets you take advantage of the Ad Sitelinks for a more general campaigns . In addition, the option to include Ad Sitelinks is enabled for any campaign so no need to wait to meet quality criteria in order to configure them.
When a user?s query matches the keyword of your Ad campaign Sitelinks , Google?s system will automatically determine if the notice is qualified to display the sitelinks and depending on the level of quality, will be displayed in one or two lines. The announcements are classified as to show the Ad Sitelinks in the form of two lines are not affected .
If you want to see more information about Ad Oneline Sitelinks click on this link.
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Comments (1)
Jeffrey Meade7
Marketer
That is some good information, thanks for the info.