Know about Black Hat SEO, White hat SEO and Gray hat SEO.

Brand & Marketing

Feb 4, 2011

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Increasingly, the term ?Black Hat? and ?White Hat? are used in the field of SEO. Someone who does not know its terms may be tempted to look in Wikipedia, where unfortunately we can read and I quote: ?the black hats as the white hats can be treated as hackers, in that they mucking information systems. But do not confuse hackers and SEO.

For referencing we should say ?SEO Black Hat? and ?White Hat SEO? because the terms Black and White Hat are borrowing a computer industry and especially the mid-Hackers, Black Hat means ?black hat? and White Hat ?white hat?.

This term is used in a way to categorize different types of practices:

White Hat Definition (IT)

A White Hat is a pirate but despite his good ethics. It is usually a computer security expert who specializes in penetration testing and security vulnerabilities to ensure that an enterprise computing systems are secure and the law of most countries try intrusion or discover a flaw in a software or a secure computer system is a misdemeanor or even a crime!

There are also Teams (teams of people) Black Hat and White Hat organize tested and competitions. This will then make their experiences. The teams are also called black hat ?Red Teams?, and White Hat ?Blue Teams.

Black Hat Definition (IT)

A Black Hat is a pirate who chose to be. They specialize in the penetration of computer systems protected. They can also use computers to attack computer systems for profit, for pleasure or for political or social motivations, it is called cyber-crime or cyber crime. Penetration of a system often requires modifications and / or destruction of data, and is done without permission and therefore they should not be confused with the White Hat put their knowledge to help companies to precisely counter the Black Hat. The Black Hat spread of computer viruses and spam through the use of specialized software. The term can also be used for hackers who crack software to remove or circumvent the protections.

White Hat Definition (SEO)

A White Hat is a person who happens to position sites while respecting the recommendations of the search engines. He knows design a site, make it accessible to search engines and know the techniques that the goods do and do not use. However much of the misinformation and are trying to put the white hats for the spammer because a minority of people known as ?White Hat? take their knowledge to make spamdexing on applications that are becoming increasingly competitive. An SEO technique is considered ?white? if it complies with the recommendations of the search engines and contains no deception. In no case automate a repetitive task is a technical hat back, everything depends on what you do with it.

Definition Black Hat (SEO)

A Black Hat is a person who tries to improve its ranking in search engines by using techniques recommended see prohibited by search engines, or deceive users or engine spiders.

An ancient technique that is banned but some still find on some sites is to use hidden text on its website or through text color similar to background or site or with a div invisible CSS. The idea is to hide the text to site visitors but not search engine spiders.

Another method is to display a different page depending on whether the applicant is a human or a robot to a specific engine. This technique is called ?cloaking? I used the time to position several of my sites in 1st page of each engine my target.

Basically for a page I had several: one optimized for Google, one for MSN, one for Yahoo, one for visitors from other sources of traffic ? It can also be used to provide a page specific to a moderator specific directory (like Dmoz example) to have it accepted a page that would normally be refused at first glance.

Search engines may penalize sites they discover that they use Black Hat methods, by reducing their rankings or eliminating them permanently from their databases.

These penalties may be applied either automatically by the algorithms of search engines or by a human control is most often the result of a denunciation.

The difference between Black Hat SEO and White Hat Seo

I am tempted to say that there did not at first, the main goal for both is to position sites in the SERP to reap the benefits. What makes a real difference is the techniques used to get there.

The SEO White Hats tend to produce results that last longer and who are progressive, while Seo Black Hats will merely be well positioned quickly but temporarily because they know that once the search engines have discovered what if they do they will surely punished so often the Black Hat spamming to do on a larger scale while the real White Hat try not to cross the line and become Grey Hats.

Definition of Grey Hats (SEO)

A Grey Hat is a person who combines technical White Hat and Black Hat to achieve the best results sustainable. It uses black hat techniques but maintains good ethics and tries not to pollute the web with content incomprehensible to the vast majority of Internet users. It borders the Black Hat community to keep abreast of the various techniques and tricks and share his own experience to make things move in the right direction.

The engines do not tell us everything!

Very few search engines can communicate effectively about their positioning algorithms, they advise on the principles he wishes to see applied by webmasters, but the mix of information made public often leaves questions without real answers.

In addressing themselves to these questions then become White Hat Grey Hat since to do their own opinion they are forced to test techniques that are banned by search engines but not necessarily allowed either.

Google, for example council to summarize content for users, not for search engines, then make it easily accessible engine robots, rather than attempting to deceive their uses algorithms provided. They also say: ?The sites provide links to your pages can provide information on the subject of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and design partner pages used exclusively for purposes of cross-linking, disregarding the quality of links, sources and impact of long-term this will have on their site. This practice is a violation of the webmaster guidelines and can negatively affect the ranking of your site in search results. ?

It clearly says not to exchange links but it tells us even as we must think first before you think visitors to the engines. And if my visitors are people who want to improve their Web presence through my site and that good exchange process we share a bond against a link is made how? Personally I recommend in this case to do if you think it?s useful for your visitors and conditions as it does not become a link farm and is a selective exchange of partner in the same area and sharing a free web presence .

If Google was not there it would most need this kind of sharing to do know, then, as AC responds to a question guides for webmasters provided by Google.

However, do not create networks of pages of useless links to the Internet and intended only to improve your rankings.

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