Selling is NOT Begging

In this blog I would like to compare poor salespeople to the little girls selling the famous American Girl Scout Cookies.

Evety year I look forward to a visit from a member of the local girlscout troop.. The exchange would normally go something like this:

Now bedises the fact that Girl Scout cookies are not marketing (they actually are donations), I may have been interested in buying some if the young lady would have prepared any kind of sales presentation that focused on my wants and needs. You know, like: They are really satisfying, or they're fresh and tasty. Or, you'll be helping us afford a trip to the "Big City". Something, instead of just asking.

These days I hear many of salespeople say, "I've asked them if they wanted to buy _____ and they just said no."

If your sales pitch is just asking for the sale, you?re missing alot of potential sales.
(There?s also the problem of salespeople who just talk to the customer and never ASK for the sale)

If you just ask people to buy, then you can't consider yourself a salesperson. You?re a beggar. That may be a small distinction, but it's an important one just the same.

Most of this problem (and most sales problems) can be traced back to the salesperson?s motivation. Are they just wanting to make a sale or are they really trying to solve their customer?s problem? Satisfying their wants and needs.

Just like a blind squirel finds a nut every once in awhile, folks just trying to make a sale do make a few (everybody buys at least one box) ? but problem solvers are always the most successful salespeople

Like it

5 people like it