How To Find Good Advertising
Nowadays there are people from all over the world and from every type of company imaginable including people that just want a lot of Facebook followers or Tweeters.
If you think about it, is there really anyone online that doesn't need some form of advertising?
Just like every business model, there are good advertising companies
and there are bad advertsing companies. Unfortunately, the bad far
outweigh the good and 1000's of people every day spend money on services
that don't bring results.
There is no real way to tell ahead of time unless the company has been around for a long time and has an easily verifiable reputation.
1. Alexa Rankings: If a company is offering SEO services and their ranking is 750,000 in the USA market, you can be pretty sure that they are not very good at driving traffic to your site. On the other hand, if a company is new, you wouldn't expect to see them in the top 10K either. A new company is doing very well if they are below 75K in the Alexa Rankings.
2. Ask for a sample: When buying leads, get a look at the data that will be delivered. It doesn't have to be a big sample and the email address is not really important. You should see at least 6 to 8 fields of information and most importantly, LOOK at the date the file was generated. You should not buy leads that are more than 2 weeks old. At the very least, you should see the following fields: fname, lname, email, time/date stamp, IP address.
3. Variety: Most marketing companies know that there is no 1 way to advertise and in order to be successful, do multiple things well. If you are on a site that offers only banner advertising and not solo ads, you can be fairly certain that they use 3rd party companies to provide the service. This means that you will not have recourse if and when the campaign starts to go south.
I hope that this article will help you in some small way and I really look forward to hearing from you.
Donald CastBiz Launch Marketing LLC
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