When it comes to advertising your business or product there should be one goal in mind and that is to drive quality traffic to your store. Whether it be a brick and mortar or cyber business, one cannot succeed unless the traffic has 2 things in mind. One, have the money to make a purchase and two, be willing to make that purchase.
Now one can argue that any traffic will bring you sales and while that is true to a degree, it is so much more cost effective and easier if the traffic is targeted with the wants and needs of what you have to offer. For example, you would not want to advertise air conditioners to someone who lives in Alaska. You may make a sale here and there but what is the ROI?
The methods of advertising are many with the most common form being print, either by newspaper, flyers, email and other means like billboards. If you have a large budget, TV is possibly the most effective at reaching a huge market with radio following at a lesser cost for your advertising.
Many online marketers use lead capturing systems or purchase leads from a third party and actually take the time to call these prospects because they are targeted in as they have shown an interest in starting a home based business online and most are waiting for someone to call them because they gave out their phone number just for that purpose.
Now there is a method of contacting 1,000s of eager prospects by phone and never picking up the phone. No hiring others to do the calling for you but doing it with just the click of the mouse.
The method is called Passive Online Profits. With POP, you will receive 5,000 leads with full info including name, address, email, phone number and IP address. You simply load them into your back office and set up your recorded message and click your mouse to send your business info while you sleep. This can be set up for any business that you are involved with and you can do it over and over again, even changing your info.