Did you believe the ongoing consolidation of video and Internet would lead to the demise reading? Not so fast, research shows.
According to a recent study by Marketing And Research Resource Inc., owners of e-readers consume more books than those loyal to the old Gutenberg staple. When iPad launched last year, the e-reader was no longer a niche market. Fierce competition followed by Amazon (Kindle), Barnes & Noble (Nook) and Sony (Reader).
During the first half of 2010, e-book sales catapulted by 183%. And while printed books have increased 1.8% year over year, book-retailer Amazon claims that e-book readers purchased 3.3 as many booksafter buying a Kindle.
And who would have thought libraries would be revived by the technology evolution? Libraries are introducing new services, letting customers check out e-booksonline that lock down at the end of the loan period.
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