Negative Keywords and Pay Per Click Advertising Help Increase Visibility

Those of you who read this blog regularly know that we like to talk about the importance of keywords when it comes to Increase Visibility and search engine optimization. These are the words that internet users can type in to find your business and pages on your website that mention certain products and services.

Well, if you can believe it, negative keyword really do exist. And no, this does not mean that you should use unflattering descriptions of your business and products as a way to improve Orange County search engine positioning.

Instead, negative keywords are sort of like photo negatives: they show a different view of the same picture. By including negative keywords in your pay per click ad program, you are actually making sure that those who really want to find you on the internet can do so. With some of your more general keywords, your business can show up in all kinds of searches and although you want to get your name out in front of many pairs of eyeballs you want it to be the right pairs.

If someone who is not looking for you clicks on your ad, you will pay even though that person has no intention of ever patronizing your business. When that happens over and over again, your pay per click ad campaign costs more without yielding you the results you really want. You want the attention of qualified leads.

Here's is a very simplified example of how it works:

If one of your company?s keywords is ?photo? and you are appearing in searches where people type in ?photo key ring? and you do not sell products like key rings but do high end photo refinishing, you could make the phrase ?key ring? one of your negative keywords.

But before you can get into negative keywords, you first need to be aware of your regular keywords. If you?re not contact Increase Visibility so we can assist you with a keyword analysis.