Mastering Modern Selling

Posted by Peter McKeon
1
Apr 7, 2010
931 Views
Beyond learning a set of mandatory skills in sales, Modern Selling fundamentally alters a salesperson's behaviour.  From a sales perspective, it involves a total shift in mindset that has proven itself to be aligned to most people's value system'..hence its popularity.

The process actually alters an individual's thinking from the "traditional mindset"(American Model...its all about the close) to the "Modern Selling Mindset" which authentically makes the engagement all about the client.   In essence, Modern Selling...."HUMANISES THE SALES PROCESS"

Modern Selling is a linear process incorporating both Client Engagement and Client Management processes.  Client Engagement requires you to master four (4) key selling skills (Modern Prospecting, Modern Customer Centric Pacing, Modern Probing and Modern Presenting).

Client Management requires you to master three (3) key selling skills (Transparent Negotiation, Modern Ethical Closing and Authentic Relationship Building) to complete the transition of becoming a Modern Australian Selling Professional.

Masters of Modern Selling understand the relationship between the sales activities and customer behaviour.  
1) Awareness - I think I have a need that requires addressing (Client Engagement)

2) Understanding - I hear your solution.... it could be an option (Satisfaction in what has been heard & motivation to understand more about the offering) (Client Engagement)

3) Commitment - I might be prepared to make a commitment with you...but I have concerns (May refer you to other clients) (Client Management)

4) Go Forward - Yes we are a fit.  Let's move forward together (Client Management)

Salesmasters International's philosophy is that Modern Selling totally alleviates out of the sales process, the single greatest personal inhibitor to sales success ....the FEAR OF REJECTION.  This is achieved through engaging Sales masters in a total paradigm shift towards a customer centric philosophy that is aligned to their value system.  It's authentic, transparent, it psychologically fits and IT WORKS.Get more information on business sales training.
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